High-tech visitor experience centre planned for the CBD

Last updated 23 Aug, 2022

A state-of-the-art visitor experience centre – which could incorporate technologies such as virtual reality exhibits, interactive maps and 3D holographic displays – is planned for the CBD as part of a push to lure more tourists to the city.

The Adelaide Economic Development Agency (AEDA) and City of Adelaide (CoA) has plans to establish a world-class visitor information centre to provide local, domestic and international visitors with a collection of tourism experiences.

The State Library of South Australia has been identified as a suitable location for the centre and is keen to work alongside the proposed centre.

AEDA and CoA sought proposals from experienced suppliers that have delivered similar experience centres or large, technology driven, immersive and interactive exhibitions in the past.

Technology such as augmented and virtual reality, artificial intelligence, body projection and machine learning could be part of the centre, which is set to be 300-600sq m.

CoA, funded through the Australia Government’s Adelaide City Deal, committed $3.5 million for AEDA to deliver and establish the centre.

The centre is set to be a unique opportunity to demonstrate Adelaide’s dynamic, surprising and optimistic market.

AEDA currently operates the city Visitor Information Centre on Pirie Street, behind Adelaide Town Hall, and is open from Monday to Friday.

On weekends the city’s visitor information goes mobile with the unmissable bike in Rundle Mall to support visitors looking for information.

“Guests are not leaving the Experience Adelaide Visitor Centre, they are starting their experience.”