Flagship Tourism Trade Event, Meeting Place, Shines Spotlight on Adelaide in the International Market

Last updated 02 Nov, 2023

Adelaide Economic Development Agency (AEDA) has partnered with the South Australian Tourism Commission to support Adelaide in hosting the Australian Tourism Export Council’s (ATEC) annual tourism flagship event, Meeting Place 2023.

For the first time in the event’s 50-year history, this three-day conference will bring together 500 delegates from the international tourism industry to Adelaide’s CBD, from 30 October - 1 November 2023. View the event program here.

Opportunity for Tourism Businesses

AEDA encourages both tourism product buyers (including inbound tour operators and online travel agents) and sellers (attractions, hotels, transport operators, wineries, activity-based products, etc.) to leverage the invaluable opportunity of having a significant number of international travel buyers in one place with the chance to reconnect with industry, showcase products to the ATEC trade network, be involved in one–on–one B2B meetings, networking and conferences, and the Gala finale and awards ceremony.

SA’s International Visitor Expenditure Above Expectations

Tourism Research Australia has reported South Australia’s international visitor spend in 2022 grew to $519 million, exceeding expectations for the projected recovery expenditure of $314 million.

Hosting Meeting Place 2023 aims to keep Adelaide and South Australia at the forefront of the international market. The event not only highlights Adelaide as a desirable holiday destination for consumers but also positions the city as a distinctive location for hosting future B2B events.

Minister for Tourism, Zoe Bettison said it is terrific that Adelaide has secured ATEC’s flagship event, which will see our state welcome hundreds of travel buyers from around the world.

"While we’ve seen strong growth in international visitor spend in latest data, well ahead of predictions – we still have a way to go, which is why we’re doing everything we can to continue to rebuild this valuable market," Minister Bettison said.

"Hosting ATEC Meeting Place provides an opportunity to showcase South Australia directly to those who will help sell it internationally, playing an important role in the recovery of our state’s international visitor expenditure to $1.2 billion by December 2025 – and helping drive it more boldly towards our 2030 target of $3.3 billion."

Learn more about how AEDA can support your business here.