Rundle Street Stays Up Fashionably Late

Last updated 12 Dec, 2022

Stay up late tonight when Rundle Street hosts South Australia’s first high fashion shopping experience as part of ADL Fashion Week (AFW).

The free Rundle Street Up Late event, in partnership with Bird in Hand winery, will give shoppers a chance to explore the East End’s growing design offering, while unlocking special offers.

Rundle Street has welcomed more than 20 new businesses since the beginning of the year, including high-end fashion labels such as Carla Zampatti, Aje. Athletica, SUBTYPE and Viktoria + Woods.

Retailers including Daisy Says, Leonard Street, Off Duty Store and The Style Capsule will have special offers for shoppers.

AEDA Managing Director Ian Hill says the addition of the AFW event to the state's event calendar is crucial to keep fashion at the forefront of what the CBD offers consumers.

“Rundle Street Up Late showcases the East End’s ongoing contribution to housing high fashion and stimulating expenditure in the fashion industry,” Hill says.

The celebrations continue at Crowne Plaza for the official afterparty from 6pm. Guests will be welcomed with a complimentary Bird in Hand beverage on arrival.

The pool deck will set the scene for a night of revelry and good beats, making it the perfect end to a day of shopping.

There has been a 13 per cent boost in foot traffic in the East End, up from 231,000 visitors in June to 263,000 in August, as recorded by the Adelaide Economic Development Agency.

ADL Fashion Week celebrates fashion as a creative expression, a thriving retail sector and a key economic contributor.

The program has been developed in collaboration with industry experts spanning across the fashion sector, city operators and event partners.

The offers

Daisy Says – Shoppers can peruse the latest spring collection with 30 per cent off storewide and a chance to meet the designers with a glass of bubbles in hand. 

Leonard Street – Shoppers can see the new Spring 2022 collection with a complimentary glass of bubbles, Instagram moments, the chance to win a $500 voucher, as well as personalised styling sessions in-store.

Off Duty Store – Shoppers can enjoy a complimentary night of fashion, fun, sparkling and styling tips focusing on elevating your everyday wardrobe. Designer and Founder of Adelaide born Jewellery Brand We Are Ever will be in-store as a special guest. Every attendee will go in the draw to win a $1,000 Off Duty Wardrobe, and the first 50 through the door will receive a gift bag.