SATC's 'Travel. Our Way.' Campaign Showcases the City with AEDA's Boost

Image: Maybe Mae. Credit: South Australian Tourism Commission.

The South Australian Tourism Commission (SATC) recently launched its marketing campaign, aimed at enticing both interstate and intrastate audiences to visit. The $8.35 million domestic campaign calls on visitors to ‘Travel Our Way’ – to both come to South Australia and to experience a uniquely South Australian holiday. Throughout the campaign, the feel-good moments of South Australia are featured. The moments that make you forget to take a photo because you are too busy doing just that, enjoying the moment.

The Adelaide Economic Development Agency (AEDA) has collaborated with SATC, to increase the share of voice for city-based tourism products and experiences to generate leads via the Australian Tourism Data Warehouse (ATDW).

With AEDA's contribution, an additional 35 additional city-based products have been integrated into SATC's campaign. These offerings are placed through Meta in-feed advertising, targeting both interstate and intrastate markets and direct potential visitors to the ATDW product pages on SouthAustralia.com.

AEDA's contribution to the campaign will continue until the end of January 2024.

See examples of campaign ad content below.

Learn more about the campaign and download the industry toolkit here.

To find out more about how working with AEDA can benefit you as a tourism operator, check out the Working with AEDA document or see more here.