Sales during November’s Black Friday event were 26 per cent higher than any other weekend in the same month, new data analysed by the Adelaide Economic Development Agency shows.
The data showed overall spend on Black Friday — which was on between 27-29 November — was more than $34.8 million.
Furniture, household goods, clothing and luxury items were among the most in-demand items.
This year’s Black Friday figures were also five per cent higher on 2021 numbers.
“Our market share doubled on Black Friday, which is absolutely fantastic,” Adelaide Economic Development Agency Executive Director Rundle Mall Andrew white told 7News.
"It really was a cracker of a day with hundreds of thousands of people coming out.
“AEDA looks forward to another exciting year supporting businesses across the city ” — Greg Ratsch, AEDA Acting Managing Director
It comes as spending jumped from $377.92 million in December 2021 to $457 million in December 2022 — an increase of 21 per cent.
It was also 51 per cent higher than the 12-month average figure, while visitor spend in last December alone was up 18 per cent on November 2021 figures.
The average transaction value was also about $90.
“This shows a vote of confidence in retail across the city following challenging periods during COVID-19 lockdowns and restrictions,” AEDA Acting Managing Director Greg Ratsch said.
“AEDA looks forward to another exciting year supporting businesses across the city.”
For more facts and figures, visit AEDA’s Interactive Economic Dashboards.