See for Yourself Campaign
About
In June 2024, the Adelaide Economic Development Agency (AEDA) launched a bold and dynamic destination marketing campaign to encourage the Greater Adelaide community to spend time and discretionary income in the city during a traditionally quieter time for visitation.
Authentic and audacious, the See for Yourself campaign used real people, real experiences, and real footage to challenge Adelaide’s outdated reputation as bland and sleepy. Through edgy visuals and compelling storytelling, it highlighted hidden gems, vibrant laneways, and the diversity of businesses that make our city unique. It’s inspired pride among locals and attracted visitors eager to discover the city’s offerings.
What's next?
As we extend the campaign from January to April 2025, we’re inviting local businesses to help us continue upending outdated views that the city has nothing to do.
The next phase will continue focusing on Events & Festivals, Experiences, Food & Drink, Nightlife, and Retail while adding emphasis on daytime summer activities and young families.
See yourself in our campaign
We’re accepting submissions from city businesses to contribute their best imagery for potential inclusion in the campaign roll-out.
What We're Looking For:
- The unique personality of your business. Show what makes your business/event stand out—its character, products, or services.
- Moments that highlight the connection to the community. Showcase how your business/event engages with customers, contributes to the city’s vibrancy, or creates memorable experiences.
- The dynamic energy of our city. Share visuals that reflect the buzz of the city, from candid interactions to lively moments of your team in action.
Submission Guidelines:
- Your business must be located within postcodes 5000 or 5006.
- You must have an Australian Tourism Data Warehouse listing.
- Your images will be processed and edited to align with the campaign’s creative style, ensuring consistency and high impact.
- You retain full rights to the images submitted.
- We recommend natural, authentic visuals that capture real moments rather than staged or overly polished shots. Flash photography is preferred. This helps keep the campaign true to its bold and genuine tone.
- Images should emphasise vibrancy, connection, and authenticity, reflecting the pillars of Events & Festivals, Experiences, Food & Drink, Nightlife, Retail, and our focus on daytime summer activities, young families, and major events.
Submissions are open until 28 February 2025. Your submission does not guarantee inclusion, but all entries will be reviewed.
Submit your Images
Contact Us
Have any questions? Reach out to the AEDA Marketing Team below.