Reach Consumers with Experience Adelaide
Leverage the Adelaide Economic Development Agency's (AEDA) consumer-facing website Experience Adelaide to connect with audiences actively planning what to see and do in Adelaide City and North Adelaide. From festivals and events to dining, attractions and accommodation – Experience Adelaide helps drive awareness and visitation to local operators.
Create a free listing for your business or event through the Australian Tourism Data Warehouse (ATDW) to be featured across Experience Adelaide and a broader tourism network, extending your reach while saving time.
What is the ATDW and Why Should I Use It?
The Australian Tourism Data Warehouse (ATDW) is a national database for tourism businesses and event operators in Australia, overseen by each state and territory's tourism body. Listing arrangements vary across Australia, in some states operators pay a registration fee, while in South Australia, listings are fully subsidised by the South Australian Tourism Commission (SATC).
It offers a centralised location to promote your offering, connecting you with leading tourism channels including ExperienceAdelaide.com.au and SouthAustralia.com, helping you reach a wider audience while saving valuable time and effort.
Listing your business or event through ATDW allows you to:
- Reach high-intent audiences searching for things to see and do.
- Increase visibility across multiple consumer touchpoints, including Experience Adelaide's What’s On calendar, blogs and itineraries, and relevant page directories.
- Benefit from AEDA-led promotional opportunities.
- Streamline your marketing through a single, centralised listing platform.
Getting Started on Your ATDW Listing
Submitting a listing to the ATDW is quick and simple:
- Register for a free account with ATDW.
- Once approved, you’ll receive a confirmation email which will allow you log in.
- Create a detailed listing to showcase your event or business.
- Your listing will then be reviewed and approved. Event listings take up to five business days to be processed.
- Once approved, your listing is published across leading tourism websites including ExperienceAdelaide.com.au and SouthAustralia.com.
Tips for Making the Most of Your ATDW Listing
A strong ATDW listing is a powerful tool to showcase your offering and drive consumer engagement. To optimise your ATDW listing:
- Submit your listing early to maximise visibility ahead of key dates.
- Update your listing to highlight seasonal deals and offers.
- Use high-quality images and compelling descriptions that show off your unique selling point.
- Provide up-to-date accessibility information to reach a growing audience of consumers with accessibility requirements.
- Regularly review and refresh your listing to maintain relevance and ensure that the information is up-to date.
Need more help? Book a free one-hour optimisation strategy call with ATDW's support team.
Where Do My ATDW Listings Appear on Experience Adelaide?
Event Listings
Your ATDW event listing will appear on Experience Adelaide’s What’s On calendar, helping audiences to discover upcoming festivals, events and activations in the city.
Please note: only events located within Adelaide City and North Adelaide will appear on Experience Adelaide.
Business Listings
ATDW business listings will appear across Experience Adelaide's relevant page directories helping consumers discover places to Eat & Drink, Accommodation, Bars in Adelaide, Attractions, Experiences & Tours, Galleries & Museums and may be featured in Blogs & Itineraries.
Please note: only businesses located within Adelaide City and North Adelaide will appear on Experience Adelaide.
What's On Newsletter
Experience Adelaide’s weekly What’s On newsletter showcases a curated selection of events and businesses, providing additional exposure to an engaged subscriber audience. Inclusions are selected from ATDW listings at AEDA’s discretion.