Visitor Economy Opportunities and Grants

The Adelaide Economic Development Agency (AEDA) is dedicated to empowering Adelaide’s visitor economy through targeted grants and programs designed to foster growth, spark innovation and elevate the city’s position as a premier destination to visit and do business.

There are no AEDA-based grants and opportunities currently available. Subscribe to the City Tourism newsletter to be the first to know about when opportunities become available.

External Opportunities Currently Available

AEDA supports businesses, organisations and government agencies by promoting their events and initiatives that benefit the visitor economy sector.

These initiatives can be featured in the AEDA City Tourism eDM, or on LinkedIn.

  • The MICHELIN Guide will arrive in Australia for the first time on 14 October 2026, bringing increased international attention to South Australia’s food and wine offering.
  • To coincide with the launch, the South Australian Tourism Commission (SATC) has developed an industry activation inviting tourism and hospitality businesses to contribute their local knowledge and help tell a broader story about South Australia’s food and wine culture.
  • The Seat at the Table campaign encourages industry to create and share Instagram Reels featuring local food and wine recommendations. Participating businesses can have their ATDW listing promoted through SATC’s consumer channels, providing an opportunity to increase exposure while contributing to the collective story being shared about the state.
  • The SATC campaign page provides the industry invitation and toolkit, social media guidance, an ATDW checklist, campaign terms and conditions, and examples of Reel formats to help businesses participate.

Learn more and participate

  • Leading Well for Emerging Leaders is a leadership development program designed to equip future leaders in the business events industry with the skills, strategies and confidence to lead effectively.
  • Delivered by the Australian Business Events Association (ABEA), the program combines interactive workshops with individual coaching to strengthen leadership capability, communication, wellbeing and relationship-building. Participants gain practical tools to lead themselves and others while building valuable industry connections.
  • The program is open to ABEA members who are emerging leaders aged 35 years or younger, or who have less than 10 years' industry experience and are recognised by their organisation as future leaders.
  • The Adelaide program will be held at the Adelaide Convention Centre on 30 November and 1 December 2026.

Learn more and register

  • Adelaide Fringe 2027 is inviting artists, producers and venues from South Australia, interstate and overseas to register events for next year’s festival.
  • As an open-access festival, Adelaide Fringe provides businesses and creative organisations with an opportunity to be part of one of Australia’s largest arts festivals, connect with audiences and support new and established work across the state.
  • In 2026, the festival featured 1,684 registered events across 562 venues, attracting more than 8,000 participants. Its Honey Pot program also generated more than $7 million through more than 450 touring deals and presentation opportunities.
  • Adelaide Fringe 2027 runs from 19 February to 21 March 2027.
  • Businesses and venues interested in participating can find information about registration, support and opportunities through Adelaide Fringe.

    Learn more and register

    • The Domestic Regional Mobility Data provides monthly insight into domestic visitor movement across Adelaide and regional tourism areas.
    • Published by Tourism Research Australia (TRA), the data helps tourism businesses, industry and government understand changes in visitation and destination performance.
    • For Adelaide, the data provides an additional measure of visitor economy performance and can be considered alongside accommodation data, such as STR, to build a broader picture of demand and visitation trends.
    • The data supports tourism planning, policy, investment and industry decision-making, while enabling comparisons across regions.
    • The mobility data is publicly accessible and updated monthly.

      Explore the latest data

      • Business Events Adelaide has partnered with the International Congress and Convention Association (ICCA) as it expands its international operations.
      • The partnership strengthens Adelaide’s connections with international associations and decision-makers, supporting efforts to attract more conferences, congresses and incentive events to the city.
      • Business Events Adelaide is also expanding its international representation across North America and the UK, strengthening Adelaide’s profile as a leading business events destination.
      • The initiative supports the growth of Adelaide’s business events sector and creates opportunities for local industry to benefit from increased international engagement.

        Learn more

        • The South Australian Government is providing the latest information and guidance on H5 bird flu as the situation develops.
        • Tourism businesses, particularly those operating around parklands, wetlands, coastal areas and other environments where birds and wildlife may be present, are encouraged to stay informed and consider how developments may affect their operations.
        • Businesses can:
          • stay up to date with the latest developments and advice
          • understand what to do if sick or dead birds or wildlife are observed
          • ensure staff can respond to customer enquiries calmly and factually
          • consider appropriate operational measures where businesses interact with wildlife or outdoor environments.
        • The SA Government’s bird flu website provides the latest updates, advice, reporting information and current situation.

        Stay informed about H5 bird flu


        Stay up to date

        Tourism businesses can also sign up to receive the SATC Bird Flu Bulletin, which provides updates relevant to the tourism industry.

        Sign up to the Bird Flu Bulletin

        • True South is South Australia’s take on the global Tourism for Good movement, centred on creating visitor experiences that have a positive impact across the state.
        • The initiative is guided by four principles: Aboriginal care for place and community, regenerative principles, accessibility and inclusion, and South Australian hospitality.
        • These principles were developed collaboratively by the South Australian Tourism Commission (SATC), Tourism Industry Council South Australia (TiCSA), Traditional Owners and industry partners. They form the foundation for industry programs and initiatives supporting the development, promotion and delivery of tourism with positive impact across South Australia.
        • You're invited to be part of True South by completing SATC’s online form to register your interest. From here, you’ll be kept updated on True South initiatives and opportunities.

        Learn more

        • The City of Adelaide Sustainability Incentives Scheme provides cash back to help residents, businesses and community groups implement sustainable practices and technologies.
        • The scheme offers incentives and rebates that make sustainability improvements more accessible and affordable, helping reduce energy costs, increase property value and lower carbon emissions.
        • Delivered by the City of Adelaide, the program supports a range of eligible sustainability initiatives through financial incentives.
        • The Sustainability Incentives Scheme is open to eligible residents, businesses and community groups within the City of Adelaide.
        • Applications are open year-round.

        Explore available incentives

        • AEDA’s Deals and Offers campaign directs consumers to a dedicated landing page on Experience Adelaide, helping to increase awareness and extend the reach of participating tourism businesses.
        • Businesses can join the campaign by updating their Australian Tourism Data Warehouse (ATDW) listing and including any current special offers. This ensures their deals are visible to visitors actively planning experiences across Adelaide.
        • The campaign supports local operators by driving traffic to Experience Adelaide and showcasing seasonal offers to a wider audience.

        Find out more

        • The Business Fundamentals Program provides professional development opportunities for South Australian small business owners. It supports business growth through mentoring, workshops and advisory services designed to strengthen capability, confidence and business performance.
        • Delivered by the South Australian Business Chamber through the Office for Small and Family Business, the program focuses on business planning, financial management, marketing and growth strategies.
        • Participants gain access to practical tools, expert guidance and tailored support to help improve business outcomes and build long-term resilience.
        • The program is open to eligible South Australian businesses that have been operating for more than two years and employ fewer than 100 staff.
        • Applications are open throughout the year, subject to program intake dates.

        Register here

        *While AEDA endeavours to maintain the accuracy and currency of all listings, we recommend contacting the relevant organisation for verification and any further enquiries.