Visitor Economy Opportunities and Grants

The Adelaide Economic Development Agency (AEDA) is dedicated to empowering Adelaide’s visitor economy through targeted grants and programs designed to foster growth, spark innovation and elevate the city’s position as a premier destination to visit and do business.

There are no AEDA-based grants and opportunities currently available. Subscribe to the City Tourism newsletter to be the first to know about when opportunities become available.

External Opportunities Currently Available

AEDA supports businesses, organisations and government agencies by promoting their events and initiatives that benefit the visitor economy sector. These initiatives can be featured in the AEDA City Tourism eDM, or on LinkedIn.

  • True South is South Australia’s take on the global Tourism for Good movement, centred on creating visitor experiences that have a positive impact across the state.
  • The initiative is guided by four principles: Aboriginal care for place and community, regenerative principles, accessibility and inclusion, and South Australian hospitality.
  • These principles were developed collaboratively by the South Australian Tourism Commission (SATC), Tourism Industry Council South Australia (TiCSA), Traditional Owners and industry partners. They form the foundation for industry programs and initiatives supporting the development, promotion and delivery of tourism with positive impact across South Australia.
  • You're invited to be part of True South by completing SATC’s online form to register your interest. From here, you’ll be kept updated on True South initiatives and opportunities.

Learn more

  • The Adventure Tourism Awards celebrate excellence, innovation and outstanding experiences across the adventure tourism industry. They recognise the businesses, destinations and individuals delivering memorable experiences and contributing to the growth of adventure tourism across Australia and New Zealand.
  • The Awards showcase leading operators across categories including accommodation, tours and activities, destinations, sustainability, innovation, cultural tourism and industry leadership. They provide an opportunity for businesses to gain recognition, celebrate achievements and connect with the wider adventure tourism community.
  • Entries are open to businesses operating within the backpacking, youth and adventure tourism industry. Nominations are assessed through a combination of independent judging and public voting, recognising businesses of all sizes for their contribution, impact and commitment to excellence.
  • Nominations for the 2026 Adventure Tourism Awards are now open, with submissions closing on 13 September 2026.

Enter here

  • The SATC Global Markets Industry Forum brings together South Australian tourism operators and industry stakeholders to explore the latest international market insights, opportunities and trends shaping the state’s visitor economy.
  • Presented by the South Australian Tourism Commission (SATC), the forum provides an opportunity to hear directly from SATC’s international teams about how South Australia is performing across key global markets, as well as the strategic direction and priorities for the year ahead.
  • The forum is designed to help South Australian tourism businesses better understand international markets, strengthen their knowledge of global distribution and identify opportunities to connect with international visitors and trade partners. The event forms part of SATC’s broader focus on growing international visitation and strengthening South Australia’s presence in priority global markets.
  • The 2026 SATC Global Markets Industry Forum** will be held on Wednesday 23 September 2026. Further details about the forum, including registration information and the program, will be released by SATC later in the year.

Register here

  • Leading Well for Emerging Leaders is a leadership development program designed to equip future leaders in the business events industry with the skills, strategies and confidence to lead effectively.
  • Delivered by the Australian Business Events Association (ABEA), the program combines interactive workshops with individual coaching to strengthen leadership capability, communication, wellbeing and relationship-building. Participants gain practical tools to lead themselves and others while building valuable industry connections.
  • The program is open to ABEA members who are emerging leaders aged 35 years or younger, or who have less than 10 years' industry experience and are recognised by their organisation as future leaders.
  • The Adelaide program will be held at the Adelaide Convention Centre on 30 November and 1 December 2026.

Learn more and register

  • The City of Adelaide Sustainability Incentives Scheme provides cash back to help residents, businesses and community groups implement sustainable practices and technologies.
  • The scheme offers incentives and rebates that make sustainability improvements more accessible and affordable, helping reduce energy costs, increase property value and lower carbon emissions.
  • Delivered by the City of Adelaide, the program supports a range of eligible sustainability initiatives through financial incentives.
  • The Sustainability Incentives Scheme is open to eligible residents, businesses and community groups within the City of Adelaide.
  • Applications are open year-round.

Explore available incentives

  • AEDA’s Deals and Offers campaign directs consumers to a dedicated landing page on Experience Adelaide, helping to increase awareness and extend the reach of participating tourism businesses.
  • Businesses can join the campaign by updating their Australian Tourism Data Warehouse (ATDW) listing and including any current special offers. This ensures their deals are visible to visitors actively planning experiences across Adelaide.
  • The campaign supports local operators by driving traffic to Experience Adelaide and showcasing seasonal offers to a wider audience.

Find out more

  • The Business Fundamentals Program provides professional development opportunities for South Australian small business owners. It supports business growth through mentoring, workshops and advisory services designed to strengthen capability, confidence and business performance.
  • Delivered by the South Australian Business Chamber through the Office for Small and Family Business, the program focuses on business planning, financial management, marketing and growth strategies.
  • Participants gain access to practical tools, expert guidance and tailored support to help improve business outcomes and build long-term resilience.
  • The program is open to eligible South Australian businesses that have been operating for more than two years and employ fewer than 100 staff.
  • Applications are open throughout the year, subject to program intake dates.

Register here

*While AEDA endeavours to maintain the accuracy and currency of all listings, we recommend contacting the relevant organisation for verification and any further enquiries.