It is a requirement of your sponsorship funds to undertake a ‘Welcome to Country’ or ‘Acknowledgement of Country’ as a part of your event/festival where appropriate. Incorporating ‘Welcome to Country’ or ‘Acknowledgement of Country’ into official event formalities recognises Kaurna people as the First Australians and custodians of their land. This recognition of Country is a sign of respect and provides an opportunity to create awareness and the sharing of Kaurna culture.

To assist in this, a full copy of the informative and easy-to-follow City of Adelaide ‘Welcome to Country’ and ‘Acknowledgement of Country’ Protocol and Guidelines can be found here.

The Kaurna register connects you with Kaurna People who can provide a Welcome to Country, workshops, tours and other cultural services. Further information can be found here.

AEDA manages the Experience Adelaide website to promote events, festivals and activities across the city. The What’s On page features events taking place in the city and North Adelaide, attracting an average of 40,000 views per month. It is actively promoted through all AEDA consumer campaigns throughout the year.

All Experience Adelaide listings are drawn from ATDW. Your event/festival will not be included unless it has been listed on ATDW and is located in the postcode 5000 or 5006.

The Experience ADL eDM is sent weekly to a growing national database of over 125,000 subscribers, showcasing what's happening in the city using content from Experience Adelaide's What's On page. 

Subscribe to the Experience ADL newsletter

There are two opportunities available in the eDM for your event/festival:

Featured Event

Includes an image, 30-50 words and link to your event's ATDW listing on ExperienceAdelaide.com.au. Please provide text or guiding points and a landscape image without text or logos.

Banner Ad

One to two banner ads are included in each Experience Adelaide eDM. Please provide artwork to the following specifications:

• JPG or GIF format.
• 800 px (w) x 300 px (h) or 1280 px (w) x 320 px (h).
• Under 3MB.
• Link for banner ad – UTM tagged if you want to track the link.
• No URL required to be displayed in artwork as the image will be linked with the URL provided.
• Please ensure any text in the artwork is clearly legible.

To submit either a featured event or banner ad for the Experience ADL eDM, please send content at least four weeks prior to the start of your event/festival to:

James Landseer
[email protected]

All content is placed at the discretion of AEDA/CoA and is subject to availability.

The Next Edition is AEDA and CoA’s internal eDM, distributed twice a week to staff across both organisations. Content from your event/festival’s ATDW listing will be featured in an upcoming edition and shared with over 860 internal subscribers.

If there is any specific event information or special offers you believe would be of interest to staff, please email your additional content and an image at least two weeks prior to your event to:

James Landseer
[email protected]

AEDA and CoA each manage their own social media channels. Your event/festival may be promoted on AEDA’s @ExperienceADL Facebook and Instagram accounts, where appropriate. Content may also be shared across CoA’s channels at Council’s discretion.

AEDA’s social media platforms have a combined audience of over 91,000 followers, providing strong promotional reach.

For social media posts, please provide:

Facebook/Instagram Post

• Guiding dot points for copy (we will post in our style and tone).
• 1080px (w) x 1350px (h) image (3:4 ratio).
• No text or logos on the image.
• We will link to your event’s listing on our What’s On page.

Instagram Stories

• 1080px (w) x 1920px (h) image (9:16 ratio).
• No text or logos on the image.
• Hashtag.
• We will link to your event’s listing on our What’s On page.

Instagram Reels

• 1080px (w) x 1920px (h) image (9:16 ratio).
• No text or logos on the image (if possible).
• Hashtag.
• Guiding copy for Instagram reel required.

Please provide all your social media handles for us to tag.

Please submit content for consideration at least four weeks prior to your event to:

James Landseer
[email protected]

As part of your sponsorship agreement, there may be an opportunity to run a ticket giveaway through AEDA and/or CoA's social and eDM channels, to promote your event/festival.

We recommend offering at least one double pass, however, we are open to exploring other creative options to provide exclusive experiences; such as behind-the-scenes tours or VIP access etc.

If you wish AEDA and/or CoA to run a giveaway, please provide:

• Details of the tickets (including dollar value).
• Any required terms and conditions.
• Guiding dot points for copy (will be in an appropriate style and tone).

Please submit content for consideration at least four weeks prior to your event to:

James Landseer
[email protected]

All content is placed at the discretion of AEDA/CoA and is subject to availability.

Show static or video content on screens located in the Customer Centre and internal CoA screens.

Material specifications

Static content

• JPG file
• Landscape 1920px (w) x 1080px (h) and portrait 1080px (w) x 1920px (h).
• JPG files must be:
  • Created to 72dpi and in RGB format.
  • Supplied at 100 quality or level 12 in Photoshop.
  • Supplied as a flat (non-layered) file.

Video content

• MP4 file
• Landscape 1920px (w) x 1080px (h).
• Clip duration 30 - 90 seconds.
• Please note there is no sound available on this screen.

Please submit your content four weeks prior to your event via email or SharePoint.

Please contact the team to access our SharePoint folder.

All content is placed at the discretion of AEDA/CoA and is subject to availability.

Whether you’re walking, cycling or driving through the city, the flags and banners that line the streets always grab your attention. With high visibility and exposure throughout key locations in Adelaide’s CBD and North Adelaide, street banners are an affordable outdoor advertising medium.

AEDA and CoA sponsored events/festivals are given priority, where possible, to utilise these sites. As many sponsored events occur around the same time, multiple requests for the same sites are common.

Please be aware that expressions of interest for banners sites are taken for the period between January and March and September to November annually due to high demand. The EOI process will commence in July of each year.

During other times of the year, banner sites are allocated based on a predefined CoA priority system. The date of application submission does not guarantee the banner site requested.

Sponsored events/festivals may be eligible for a site hire waiver subject to incorporating AEDA and CoA branded banner templates into the banner designs. These templates are available from the Business Service Representative listed below. Please be aware that the template designs, including the approved colour palettes, cannot be altered by your designer. The value of this waiver is at the discretion of CoA. Production, installation and dismantle costs are to be covered by your organisation.

Flags and Banners 2026/27 Fees and Charges

For other enquiries or to request the AEDA/CoA branded banner templates please contact:

Nikki Calicchio or Fiona Crombie
Business Service Representatives
[email protected]

Alternatively, you can call the Customer Service Centre on (08) 8203 7203.

If you are interested in booking banners on Sir Donald Bradman Drive which leads into the city centre, please contact Visualcom:

Ray Ormsby
[email protected]

Footpath stickers are a unique way to promote your event/festival throughout the city and can be organised by obtaining an ‘Objects on Footpath’ permit.

Details are as follows:

• Fees are based on the total area occupied by your stickers. The standard fee is $1.85 per square metre, per day and discounted to $0.70 per square metre, per day for AEDA/CoA sponsored events/festivals. As an example, a sticker promoting an AEDA/CoA sponsored event/festival that is 1m x 1m in size and installed for the maximum period of 31 days would cost $21.70. You can use the Footpath Stickers fee calculator to estimate your fees.
• Each individual sticker must be less than 1 square metre in size and made from a non-slip material.
• A maximum of 48 stickers is allowed per campaign/permit.
• Stickers must be set back:
  • 1.8 metres from building frontages to assist those with a vision impairment.
  • 1 metre from traffic lights and pedestrian crossovers.
• The use of dark colours (such as black and dark purple) is discouraged as they may pose a hazard to the vision impaired.
• Production costs as well as installation and removal of stickers are the responsibility of your organisation/contractor.
• Please be aware that from November through to the end of December the Christmas in the City campaign will be running, and no other sticker promotions will be permitted during this time.
• We ask for applications to be submitted a minimum of two weeks prior to the campaign start date.
• Apply for a permit here.

As a part of your application, you will be required to include the following information:

• The proposed sticker design and dimensions.
• A map of the proposed locations. Google Maps is used to record the locations of footpath sticker permits. You will need to login in with a Google account and then click ‘create new map’ to complete.
• The dates for the campaign (maximum duration of 1 month).
• A Certificate of Currency with Public Liability Insurance showing a minimum of $20 million and noting CoA as an interested party for our respective rights and interests in relation to the activity/object on Council land.

Please also be aware that permits for objects on footpaths take two weeks. As there is no guarantee of approval for applications received in less than this timeframe, please ensure you allow enough time when submitting your application.

For further information about footpath stickers please contact: [email protected].

Welcome to Rundle Mall – A Place Like No Other

In the heart of Adelaide lies a destination that defies expectations – where rich history meets what’s next, and every visit becomes a moment to remember. This is Rundle Mall.

A unique blend of the iconic and the unexpected, Rundle Mall is where flagship retail, buzzing laneways, rooftop bars, live entertainment and cultural moments collide – right in the centre of the city. With over 52 million visitors annually, it’s the busiest mall in Australia and the largest outdoor shopping precinct in the Southern Hemisphere.

But Rundle Mall is more than just numbers. It’s the pulse of the city – open seven days a week, day and night – drawing locals, tourists, workers and event-goers alike into a place where the everyday is elevated.

Home to more than 700 retailers, 300 services, and three flagship department stores, as well as 15 arcades and centres, Rundle Mall offers a vibrant, ever-changing backdrop for events, activations and brand experiences. Nestled between the city’s bustling East End and dynamic West End, it is a stone’s throw from Adelaide’s most iconic destinations – from the Adelaide Central Market to Adelaide Oval, and everything in between.

From large-scale events to bespoke pop-ups, Rundle Mall’s 520 metres of open-air space provides endless opportunity to connect with thousands of people every day. It’s a precinct designed for impact, surprise and connection – whether you’re launching a product, creating a brand moment, or hosting a cultural event.

Rundle Mall is where brands come to life.

Only here. Only Rundle Mall.

On Mall Activations

AEDA offers various sites for hire for activations and events in the Rundle Mall Precinct, with flexible short-term or long-term options. Rundle Mall provides the perfect platform to reach thousands of tourists and locals every day. All year round, the precinct embraces events and activations of all sizes, adding vibrancy to an already buzzing space.

Advertising Opportunities

AEDA offers a variety of advertising opportunities in Rundle Mall for events and businesses. Opportunities available include:

• Roaming Advertising
• Floor Decals
• Banners/Spires
• Plinths
• Light Pole Signage

For further information, please contact: [email protected].

AEDA and CoA sponsored events/festivals can show a static slide on the Rundle Lantern. The static slide will be included in the rotation which is managed by JCDecaux.

Artwork requirements

• Advertisements must include an acknowledgment of AEDA and CoA as a sponsor. e.g. Proudly supported by ‘AEDA’ and ‘CoA’ logo side by side. Refer to logo lockup.
•  All artwork/creative depicting alcohol (in all forms – including, but not limited to, logos, bottles, packaging and drinking) needs to receive ABAC approval here.
• Artwork that contains the following will not be permitted:
  • Religious references.
  • Tobacco references.
  • Political references.
  • Firearm references.
  • Gambling and betting references, including any advertising for online casinos.

Artwork setup size

• Aspect ratio: 39:10
• Visual and finished size: 1248px (w) x 320px (h)
• Screen wrap around corner - size of each section: Straight: 240px (w) x 320px (h)
• Curve: 640px (w) x 320px (h)
• Straight: 368px (w) x 320px (h)

Acceptable file formats

Static Display

• Artwork should be supplied as a flat (non-layered) file in a JPEG format.
• JPEG file should be created to 72 dpi and needs to be in RGB format. File size: 6MB maximum.
• JPEGs should be supplied at 100 quality or level 12 in Photoshop.

Animated displays are not accepted.

Please submit your content at least two weeks prior to your announcement date or event start. Please provide the file via SharePoint. Please contact the team to access our SharePoint folder.

James Landseer
[email protected]

There are additional screens in the Rundle Mall precinct which are managed by external agencies.

Civic events are held at the discretion of the Lord Mayor. They can be a result of requests from members of the public or can be initiated by Elected Members or the Lord Mayor.

Citizenship ceremonies are one example of civic events, but they can also be held to:

• Recognise the achievements of groups or individuals and acknowledge their significant contribution to the city.
• Support community milestones and anniversaries.
• Acknowledge historical milestones.
• Welcome community members and organisations as well as key international figures to Town Hall and the city.

City of Adelaide
[email protected]
(08) 8203 7400

Please note, not all requests are guaranteed and are considered on a case-by-case basis.

AEDA works closely with Business Events Adelaide to connect with a range of different conferences, conventions and business events taking place in Adelaide. To promote your event or festival to these audiences with an eDM and/or web banner, please provide artwork to the following specifications:

• JPG or GIF format.
• 800 px (w) x 300 px (h) or 1280 px (w) x 320 px (h).
• Under 3MB.
• Link for banner ad – UTM tagged if you want to track the link.
• No URL required to be displayed in artwork as the image will be linked with the URL provided.
• Please ensure any text in the artwork is clearly legible.
• These types of events are only on for a short period of time throughout the year, so you may like to consider including a special offer i.e. 20% off tickets using code word: SPECIALOFFER at checkout.

To submit an eDM and/or web banner, please send content at least four weeks prior to the start of your event/festival to:

James Landseer
[email protected]

All content is placed at the discretion of the conference or event organiser and is subject to availability.

The Riverbank Footbridge spans the River Torrens and connects the CBD to the Adelaide Oval. Feature lighting along the Eastern edge is available to be programmed in a variety of colours or shows – static, phasing, bands, or waves.

Department for Infrastructure and Transport
[email protected]
(08) 7133 2802
Attn: Riverbank Footbridge

The iconic Adelaide Oval’s architectural lighting can display static or moving colours and is available for up to 30 nights annually to support charitable and not-for-profit causes.

Applications for 2027 open 11 November 2026 and close 11 December 2026.

Conditions and eligibility criteria apply. For more information and to apply click here.

Contact: [email protected]

The line of light extending from the Riverbank Footbridge along Adelaide Festival Centre can be one single colour at a time.

Heather Poole
Head of Customer Experience
Adelaide Festival Centre
[email protected]

Situated at the heart of the Adelaide Riverbank Precinct, potential lighting opportunities exist to light up the Centre’s Central Building (as pictured). Please note, lighting requests are reviewed on a case-by-case basis and subject to availability.

Please include your preferred date and colour preference.

Amy Christie
Communications Manager
Adelaide Convention Centre
[email protected] 
(08) 8210 6752

Option 1: AEDA/CoA Logo Lockup

Option 2: Your Adventure Continues Here

H: 1600mm x W: 10500mm each

H: 2600mm x W: 2000mm x D: 2000mm

H: 3400mm x W: 730mm

H: 2130mm x W: 800mm

H: 3400mm x W: 3000mm x D: 3000mm

H: 1800mm x W: 1100mm

H: 1800 mm x W: 1000mm

• Please submit your booking for the branded event collateral at least four weeks prior to your bump-in. During the peak event season (January – March and October – December) popular items including umbrellas and fence wrap are in high demand. To assist in planning and distribution, advance bookings are appreciated.
• There is no hire cost.
• Please be aware that any loss or damage to any of the hired branded event collateral, however caused, shall be made good by the event/festival organiser at their expense.
• Should the event/festival organiser fail to make good such loss or damage, AEDA shall undertake necessary replacement or repair and recover the cost from the event/festival organiser.
• Please note delivery is Monday to Friday only, excluding public holidays.
• Once a booking has been received the Visitor Economy Assistant will confirm availability. The coordination of this is managed by our supplier Visualcom and they will deliver to the event/festival site.
• Please ensure your site crew is prepared for delivery and installation, particularly for any heavy items.
• The use of this branded event collateral should be addressed in your risk assessment. When planning your site, please take into consideration weather, wind, location, crowd management, placement surface and storage.
• The event/festival on-site delivery contact listed on the booking form must be available to sign for the delivery when it arrives. Please inspect the delivery carefully upon arrival and notify the Visitor Economy Assistant within 6 hours if any items or components are missing, in accordance with your booking request.
• Please be aware that it is the event/festival organisers responsibility to return all branded event collateral to the Visualcom warehouse at 234 Currie Street, Adelaide, within three days of the conclusion of the event/festival. Items can be returned Monday to Friday between 9:00 am - 5:00 pm, excluding public holidays.
• The event/festival organiser is responsible for ensuring that all branded event collateral is packed the same way it was delivered.
• Items specifically outlined in your agreement will require photo evidence of display during the event/festival as part of the acquittal process.

If branded event collateral is included as part of your sponsorship agreement, you will receive a notification via your SmartyGrants account, prompting you to complete a booking form.

For branded event collateral enquiries, please contact:

Sponsorship Team
[email protected]

Show static or video content on screens located in the Adelaide Visitor Information Centre as well as Customer Centre and internal CoA screens.

Material specifications

Static content

• JPG file
• Landscape 1920px (w) x 1080px (h) and portrait 1080px (w) x 1920px (h).
• JPG files must be:
  • Created to 72dpi and in RGB format.
  • Supplied at 100 quality or level 12 in Photoshop.
  • Supplied as a flat (non-layered) file.

Video content

• MP4 file
• Landscape 1920px (w) x 1080px (h).
• Clip duration 30 - 90 seconds.
• Please note there is no sound available on this screen.

Please submit your content four weeks prior to your event via email or SharePoint.

Please contact the team to access our SharePoint folder.

All content is placed at the discretion of AEDA/CoA and is subject to availability.

The Government of South Australia has introduced laws to prohibit or restrict some single-use plastic products being sold, supplied or distributed in the state. Single-use plastic straws are restricted, and single-use plastic cutlery and stirrers are banned.

You can get help in making changes and find free communications material at Replace the Waste.

Show static or video content on screens located in the Adelaide Visitor Information Centre.

Material specifications

Static content

• JPG file
• Landscape 1920px (w) x 1080px (h) and portrait 1080px (w) x 1920px (h).
• JPG files must be:
  • Created to 72dpi and in RGB format.
  • Supplied at 100 quality or level 12 in Photoshop.
  • Supplied as a flat (non-layered) file.

Video content

• MP4 file
• Landscape 1920px (w) x 1080px (h).
• Clip duration 30 - 90 seconds.
• Please note there is no sound available on this screen.

Please submit your content four weeks prior to your event via email or SharePoint.

Please contact the team to access our SharePoint folder.

All content is placed at the discretion of AEDA/CoA and is subject to availability.

With approximately 60 volunteers working across our tourism services, our volunteers are well placed to help communicate your message to visitors.

Tap into our volunteer team by:

• Presenting information about your event/festival at one of our quarterly training sessions.
• Providing our volunteers with an opportunity to experience your event/festival through an onsite familiarisation session.
• Promoting your event/festival in our Volunteer Newsletter.

Utilise our mobile visitor bike to showcase Adelaide and provide your guests with bespoke advice from our informative staff.

This service will add value to your event/festival and provide an important connection point between your guests and local businesses and attractions.

Bike Placement Specs:
2.2m (h) x 2.6m (l) x 1.1m (w)

Umbrella Specs:
1m (h) x 2.4m (w)

For further information on how to take up any of the Visitor Information Centre opportunities please contact:

Crystal Tintor
[email protected]

If a UPark promotional opportunity is detailed in your sponsorship agreement, please include the below information on your website and social media platforms to provide attendees with more information about parking at UPark.

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Suggested website content

Parking in the city has never been easier thanks to UPark.

With multiple convenient locations across the city, enjoy a hassle-free experience no matter which direction you’re coming from. UPark is proudly owned and operated by the City of Adelaide, so each time you park your car at UPark, you help local events to thrive.

Prebook and manage your parking.

Don’t waste time looking for a park, prebook your parking using the UPark App and guarantee a spot close to your destination. That means no driving around the city, wasting time trying to find somewhere to park.

Plus, the UPark App also allows you to search for nearby parking, pay for your parking and manage any UPark bookings.

Install the app now at upark.com.au/upark-app

---

Suggested social media content

Headed to the city and wondering where to park? Park at UPark!

With multiple locations across the city, enjoy a hassle-free experience no matter which direction you’re coming from. UPark is owned and operated by the City of Adelaide, so each time you park, you give back to your own city.

Park with the UPark App and prebook your spot today! Visit upark.com.au/upark-app to book.

---

If you would like an image to accompany your post, please contact:

James Landseer
[email protected]

AEDA and CoA has a general protocol for the management of invitations to events, performances and functions.

If ticketing and hospitality opportunities are detailed in your sponsorship agreement, AEDA will liaise with our internal stakeholders to manage the collation of RSVPs on your behalf.

To help us do this efficiently, we ask that you please keep in mind the following:

• Allow a reasonable lead-time for RSVPs as we have a number of internal stakeholders to liaise with.
• Advise of any exclusions as part of the ticketing and hospitality benefit.
• Provide an approximate per person dollar value to attend the event/function/performance as it is a Council requirement to include these on our Gifts and Benefits Register.

Please direct all ticketing and hospitality information/invitations and enquiries to both:

James Landseer
[email protected]

and

Crystal Tintor
[email protected]

If speaking opportunities or filmed video messages from a representative of AEDA or CoA are detailed in your sponsorship agreement, our team will liaise with our internal stakeholders to facilitate this request.

Please submit your request with as much time as possible to:

Crystal Tintor
[email protected]

Please note AEDA or CoA representative availability is not guaranteed.

If your sponsorship agreement specifies supplying AEDA with event images, please consider the below when briefing your photographer and selecting images to supply.

Photographs of Adelaide’s events and festivals should be exciting and inspiring – representative of the city’s world-class offering, and always putting the city’s best foot forward.

DOs

• Supply high quality, enticing images that have an immersive feel, enveloped by buzz and action, or a quieter reflective moment.
• Supply a variety of images that capture the event/festival experience, not just the spectacle itself (e.g. for a music festival, this would include images of the performances, as well as the audience/attendees enjoying the show, roaming the grounds, enjoying food and drink, dancing).
• Include subjects in the images that successfully represent the audience of your event/festival.
• Capture candid and authentic, un-posed moments in time.

DON'Ts

• Images other than ‘photographs’, including any illustrations, or pictures including text and/or graphics.
• Images that are void of people and action and depict the city as a ‘ghost town'.
• Images that are stock-like with little sense of place (i.e. they could be taken anywhere).
• Unrealistic filters or overly artistic post-production.
• PR-style images that are staged for the purpose of advertising or publicity.

Photography supply specs:

• High resolution (minimum 300dpi).
• RGB colour space.
• JPG or TIFF file.
• Please include any notes regarding mandatory photographer credits.

Examples of images that embody the 'Dos' list:

The AEDA and CoA logo lockup (pictured) is to be used for promoting and acknowledging AEDA and CoA as a sponsor of your event/festival. You are required to provide AEDA with a proof of all proposed advertising and promotional material featuring the below logo lockup for approval at least 48 hours before publication. If the proof file size is too large, please email [email protected] for a SharePoint link to upload and confirm via email once uploaded.

The Logo Lockup

The following versions of the lockup will be supplied to you:

Mono (black) .png
Rev (white) .png
Mono (black) .eps
Rev (white) .ai

Clear Space

Please allow a minimum clear space all around the logo equal to the x-height of the logo. When correctly observed, clear space protects the logo from being crowded by other elements such as text or images.

Minimum Size

Under no circumstances should the logo be reproduced smaller than the specified size.

Other

Do NOT reformat the logo in any way, without seeking advice from AEDA first.

Please note that when using the Rev (white) logo lockup - the inverted triangle at the top of the ‘A’ in the CoA logo will be slightly transparent and show through the colour it has been placed on, not solid.

Should you require an alternative format, please contact:

James Landseer
[email protected]