The AEDA Business Summit is an unparalleled opportunity to gain the knowledge and inspiration that can elevate your business to new heights. It is an opportunity to connect with peers, forge valuable relationships and engage with experts in a conversation about shaping Adelaide’s future. 

Adelaide University is the major sponsor of the 2025 AEDA Business Summit.

Ticket sales are closed.

Read the wrap-up of the 2025 AEDA Business Summit

The Summit’s impressive line-up of speakers from both South Australia and interstate will offer visionary discussions about the city’s progress and possibilities.

The Honourable Peter Malinauskas MP, Premier of South Australia

Mr Malinauskas is the 47th Premier of South Australia and Member for Croydon. He was elected to State Parliament in 2015, became Labor Leader in 2018 and was elected Premier of South Australia in 2022. He has a strong focus on state prosperity today and going forwards.

Simon Kuestenmacher, Director and Co-Founder, The Demographics Group

Mr Kuestenmacher founded The Demographics Group together with Bernard Salt in 2017, with the company providing specialist advice on demographic, consumer and social trends for business. Ranked as one of the world’s Top 10 influencers in data visualisation, Mr Kuestenmacher has amassed 700,000 global followers on social media and reaches more than 35 million people each month.

Peter Tullin, Co-Founder, REMIX Summits

Mr Tullin is among the leading global creative industries strategists and futurists. REMIX Summits, which has hosted events in locations including London, New York, Sydney, Singapore, Istanbul and Dubai, attracts more than 3,000 global attendees. His conferences explore the intersection of culture, technology and entrepreneurship.

Bree Whitford-Smith, Business Development Manager, Rising Sun Pictures

Ms Bree, a key member of RSP since 2021, brings 15 years of VFX and Animation experience from Australia and the UK. Formerly Head of Production at Adelaide based ModelFarm, she excels in real-time technology and Virtual Production. Her notable VFX credits include The Nightingale, Pine Gap, and Wolf Creek Series 1, along with animations for Halo 5 and Alien Isolation.

See the full speaker list here

Keynote One – Adelaide and the Global Shake-Up: What Demographics Tell Us

• Simon Kuestenmacher, Director and Co-Founder, The Demographics Group 
  

Keynote Two – The Future of the Experience Economy: What’s Hot, What’s Next

• Peter Tullin, Co-Founder, REMIX Summits

Keynote Three – From Adelaide to Hollywood: The Rise of Rising Sun Pictures and the Future of VFX

• Bree Whitford-Smith, Business Development Manager, Rising Sun Pictures

Panel One – Adelaide 2028: Growth, Talent & Global Influence

The Honourable Peter Malinauskas MP, The Premier of South Australia, will take part in a high-profile panel where dynamic ideas about Adelaide’s future will be exchanged.

• The Honourable Peter Malinauskas MP, The Premier of South Australia
• Jane Kelly, Chief Executive, CMAX Clinical Research
• Rebecca Humble, Chief Strategy Officer, QinetiQ
• Adrian Tembel, Chief Executive Partner, Thomson Geer, and Chair, South Australian Productivity Commission 

Panel Two – Adelaide Unlocked: Homegrown Success Stories

High-growth Adelaide companies discuss what underpins their success and how they are taking their products and services to international markets.

• Dr Sam Costello, Co-Founder, Biome Bank 
• Kim Forrest, Head of Studio, Tantalus South  
• Monica Brink, Senior Director of Marketing, Fivecast

Panel Three – More than a logo or number plate

State branding and its contribution to economic growth is at the forefront of this panel, exploring how a strong, distinctive brand can influence key decisions across infrastructure, skills attraction, investment and serve as a strategic guide for all stakeholders. 

• Erik De Roos, Executive Director Marketing, South Australian Tourism Commission
• Emma Kardachi, Marketing and Strategy Director, AEDA Board Member
• Andrew Hoyne, Founding Principal, Hoyne
• Naomi Downer, State Director SA & NT, Verian 

See the full program here

Ticket price inclusive of lunch and drinks. Networking drinks will conclude the event.