The boundaries of fashion will be redefined during ADL Fashion Week when more than 30 unique events take over the city.
ADL Fashion Week has launched its biggest program since its inception in 2022, with tickets to the three-day festival currently available to the public here.
From runways, an exclusive collaboration between Acler and Penfolds, extended trading hours, workshops and appearances by prominent figures of the AFW Icons Only campaign, the diverse program puts all eyes on the city between 11 – 13 October.
Adelaide Economic Development Agency (AEDA) Chair Nikki Govan says AFW is more than just a fashion event, it is a platform to celebrate the unique strengths of our city across culture, arts, design, food and creative industries.
“ADL Fashion Week is one of Adelaide’s most anticipated annual events. The packed program includes events at some of the newest and most popular hospitality venues in the city, which have collaborated with designers and brands to develop unique experiences only available during AFW,” Ms Govan says.
“Apart from showcasing Spring & Summer fashion, there are also events for sustainably minded shoppers too, such as clothes swaps and workshops on garment making and mending."
“In addition to some free events, ticket prices range from $10 to $150+, ensuring there's something for everyone.”
Key event highlights include a special Acler x Penfolds collaboration at SkyCity’s Sôl Rooftop Bar where the label will unveil its accessories range for the first time, as eventgoers sip on Penfold’s newest Champagne.
Acler co-founder Kathryn Forth says the event pairs two timeless and sophisticated South Australian brands in what is expected to be a memorable afternoon.
“AFW gives us a chance to reflect on our beginnings, while cementing Adelaide as a fashion capital,” Ms Forth says.
“It's dynamic program not only highlights the creativity and innovation of the participating brands, but also positions them at the forefront, making a bold statement across the city.”
The AFW Icons Only campaign will be brought to life with an unforgettable, two-course lunch at Crowne Plaza’s Koomo Restaurant and Bar. Guests can mingle with notable figures including Paolo Sebastian Founder and Head Designer Paul Vasileff, Creative Consultant Chris Kontos, Adelaide Fringe CEO Heather Croall and Fashion Editor Anna Vlach—with more Icons to be announced—as well as participate in an engaging Q&A session.
Hotel Richmond will kick off the festival program by hosting an industry breakfast, followed by a showcase and forum on circular fashion, open to both industry and consumers on Friday 11 October.
South Australian Fashion Industry Association (SAFIA) Chair Nathan James Crane says AFW is one of the biggest opportunities for local designers and retailers to create open discussion about the industry.
“Events at AFW, whether they’re networking or showcasing new collections, allow everyone to spread their knowledge across the industry,” Dr Crane says.
“This is important for those who have been in the industry long-term, but also to students looking to enter the fashion game.”
Students are eligible for a discount for the SAFIA Breakfast event to encourage their involvement in AFW ($20 tickets down from $30).
For a front row seat to fashion, Rundle Mall will have exciting shopping offers, pop-ups, unique in-store experiences and the chance to shop to win, discover new brands and immersive fashion moments. Rundle Mall will be open until 6:00 pm on Saturday 12 October for shoppers to take advantage of the AFW buzz.