Dymocks joins Rundle Mall, as business confidence rises

Last updated 12 Dec, 2022

New large and independent retailers calling Rundle Mall home

Large retailers are turning to Rundle Mall to open flagship stores as business confidence in the precinct continues to rise.

Dymocks Books will start the next chapter of its story in the Mall when it opens its new $1.5 million store at the old Regent Theatre on Wednesday 20 April.

It comes after Rebel Sport opened its new flagship store last week to a fanfare of hundreds, while QBD Books opened last month.

Together, all three stores have created more than 90 jobs.

Adelaide Economic Development Agency chairwoman Nikki Govan said Adelaide is proving itself as a great place to shop and invest.

“We are excited to see the amount of growth in the CBD, with major brands choosing Rundle Mall as their flagship locations,” Ms Govan said.

“High visitation for Rebel Sports new venture in Rundle Mall shows that consumers are looking for in-store experiences.

“We are seeing a change in the retail offering that engages better with consumers, resulting in more people visiting Rundle Mall, spending more and staying longer.”

Dymocks set to open on April 20

Artist impression of the new Dymocks Book store in Rundle Mall. Picture: Supplied

She said the Adelaide Economic Development Agency (AEDA) would continue to spearhead economic growth to further boost big brands in the city.

“The Adelaide Economic Development Agency will continue to work closely with businesses, industry groups, the State Government and its agencies and other relevant organisations to stimulate growth within the City of Adelaide,” she said.

Dymocks operated a pop-up store in the Myer Centre since closing its old store in April 2021 following the retirement of long-time franchisee Mandy Macky.

It has kept the Regent Theatre’s rich history, maintaining the intricate wall and ornate ceiling decorations.

It has also restored 10 pieces of theatre furniture found in the basement, including tub chairs, a club lounge and sofa.

Dymocks Managing director Mark Newman said Dymocks’ new home will set a new benchmark for bookselling.

“We are excited to open our iconic brand’s new flagship city store in an equally well-known building - the store will be a destination for book lovers and history buffs alike,” Mr Newman said.

“With more than 25,000 individual titles over nearly 1000sqm, Dymocks Adelaide will be South Australia’s biggest bookstore.”

Rebel Sport opened its three-level “customer experience” (rCX) store” – the first of its kind in South Australia ­ - which has interactive zones including the “Home of Football” and “Home of Basketball” - last week.

Rebel State Retail Manager VIC/TAS/SA Phil Grillo said he was “thrilled” to open in Rundle Mall.

“The new rebel flagship CBD experience store focuses on digital innovation, inspiring customers at every available touch point throughout the store that brings the shopping experience to life,” Mr Grillo said.

Rebel Sport has created at least 50 new jobs in Rundle Mall

Rebel created 50 new jobs in Rundle Mall. Picture: Supplied

While the Mall has welcomed many large retailers, smaller businesses have also chosen the premier retail precinct this month.

Bespoke tailor La Milago opened in Rundle Mall Plaza on Wednesday, while Hawi Gifts opened its first brick and mortar store in the Adelaide Central Plaza earlier this month.

Hawi owner Emily Mboya noticed a gap in the market for gift hampers with high quality Australian products, so started her online store before moving into the Mall.

Other than gifts, she will also offer in-store workshops for customers on the first Sunday of every month in areas including gifting, perfume making and cocktail creation

Ms Mboya said she wanted to offer customers a unique experience.

“My aim from the beginning was to shift the emphasis on gift giving from stressful to special,” Ms Mboya said.

If you want further insights and support to establish your business in Rundle Mall area, please contact our Business Support Team at the Adelaide Economic Development Agency.