Experience the Best Black Friday in Australia Right Here in Adelaide

Last updated 20 Nov, 2023

The buzz is building up for the ultimate shopping experience this Black Friday in the city, as Rundle Mall gets set to host the longest trading hours in South Australia with 16-hours of non-stop shopping from 8:00 am to midnight on Friday 24 November 2023, making it the must-visit destination for Black Friday.

Rundle Mall's Award-Winning Campaign

Rundle Mall's 2022 Black Friday campaign, 'South Australia's biggest Black Friday Weekend,' received recognition at the Shopping Centre Council of Australia Marketing Awards as winner of the ‘Compelling Experiences’ category.

The campaign offered an unparalleled shopping experience and brought substantial economic benefits to Rundle Mall retailers by addressing challenges like road closures on arterial routes into the city and rising living costs. With 16-hours of non-stop shopping from 8:00 am to midnight, coupled with the inaugural Rundle Mall Concierge activation and an extensive marketing approach, it generated an impressive 13.5-to-1 return on investment. This resulted in significant increases in the Precinct's sales, foot traffic, market share, and average transaction value.

Judges applauded the campaign's customer-focused approach, describing it as a "premium shopping experience delivered in a creative and innovative way”.

What to Expect this Black Friday Weekend in Rundle Mall and Rundle Street

Black Friday, as we know it, marks the onset of the busy Christmas period and serves as the ultimate invitation for shoppers to dive into retail therapy.

The city becomes a magnet, attracting droves of shoppers for a weekend of retail shopping at some of Australia and the world’s biggest brands, including Rundle Mall’s exclusive flagship stores, such as H&M, UNIQLO, Sephora, Apple, Vans, Glue Store, and more.

Rundle Mall will keep its doors open from 8:00 am until midnight on Friday 24 November and 9 am to 5 pm over the weekend, offering shoppers ample time to explore the best deals and discounts at more than 700 stores* and 15 arcades and centres.

*check with individual stores for confirmed trading hours.

The Rundle Mall Concierge will return to Gawler Place providing shoppers with:

  • A complimentary bag drop service
  • Transportation options, including a lift to their car or a preferred shop, courtesy of the chauffeured Black Friday Valet service.

Shoppers can also enjoy a moment to relax with DJs and a complimentary drink (up to the value of $10) at Mollydooker Wines’ Molly Van, also found at the Gawler Place Canopy.

Andrew White, Rundle Mall Executive Manager, expresses his anticipation, stating, "Black Friday is simply the biggest shopping weekend of the year and retailers fully embrace the occasion. This year we look to build on the outstanding results of 2022 with hundreds of city businesses participating with massive discounts and offers across all retail categories.”

“Black Friday Weekend is about creating a vibrant atmosphere where shoppers can get a head-start on their Christmas shopping, immersing themselves in the festive spirit of the city, highlighted by the Santa Course currently on display across Rundle Mall and the wider city. Rundle Mall is the only retail precinct in South Australia set for 16 continuous hours of shopping all the way through to midnight. It’s an ideal setting for both seasoned shoppers and those looking to explore the magic of the season."

Greg Ratsch, Acting Managing Director of the Adelaide Economic Development Agency, echoes this enthusiasm, emphasising, "This Black Friday presents a golden opportunity for city workers to extend their day beyond the ordinary, encouraging them to make plans for an extended stay in the city for shopping, complemented by after-work dining and entertainment.

“As the city gears up to deliver exceptional shopping experiences, we foresee Black Friday not only generating additional sales for businesses but also creating valuable employment opportunities for those eager to contribute to the vibrant retail atmosphere."

AEDA recognises the significance of the Black Friday Weekend as the biggest sales event on the retail calendar. A citywide marketing campaign to encourage people to choose the city for their Black Friday shopping is underway featuring advertising placements across digital, radio, and outdoor channels. Rundle Mall also has a dedicated campaign and is implementing on-site activations supported by digital communications.

Get ready to experience the best Black Friday in Australia right here in Rundle Mall, Rundle Street and beyond! More information, tips and tricks, and to plan your visit, can be found in Experience Adelaide's Black Friday guide.

Check out Experience Adelaide's Black Friday guide here