Gather Round expected to inject $85.8m into the city economy

Last updated 17 Apr, 2023

The inaugural Gather Round is expected to inject $85.8 million into the city economy, early Adelaide Economic Development Agency (AEDA) analysis shows.

More than 50,000 tourists, and thousands more locals, visited the state for the event where nine sold out AFL matches were played across the Adelaide Oval, Norwood Oval and Summit Sport and Recreation Park in Mount Barker.

Early economic impact figures were based on sales and visitor information as of Thursday 13 April.

Adelaide Economic Development Agency Acting Managing Director Greg Ratsch said the city's Visitor Information Centre saw a surge of customers from Western Australia and Victoria.

The AFL and the Government of South Australia struck a three-year to hold the event in the state until 2026.

The announcement came as AEDA reported that CBD hotels had kicked goals during Gather Round, with hotel occupancy hitting at least 92 per cent on Saturday.

AFL Chief Executive Officer Gillon McLachlan said South Australia "really turned it on" for the four-day event.

"Gather Round and all the activity across the state, the nine matches, the footy festival and the community football engagement has been some of the best days and events the AFL has ever delivered," he said.

"It has been a success because everyone in football got behind the idea, clubs, players, corporate partners and most importantly our fans, to deliver an extraordinary few days."

South Australia is now preparing to host the LIV Golf event, which includes the LIV Golf Adelaide Watch Party at The Lion Hotel on Melbourne Street.

There will be live and loud LIV Golf shown on the super screen, mini putt putt competitions, drink specials, a 'Golden Tee' Arcade Game and best-dressed prizes.

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