rebel Opens Flagship rCX Store in Rundle Mall

Last updated 12 Dec, 2022

rebel rCX concept store to open in CBD

The rebel Rundle Mall store is having a makeover and you're invited to the grand opening, this Thursday 7 April!

rebel Rundle Mall will be the first flagship CBD store for the new rebel Customer Experience (rCX) concept around Australia, highlighting the confidence rebel has in the South Australian sports retail market. The new store will create over 50 additional employment opportunities and will be housed over 3-levels, covering a combined space of 2,650sqm (FOH and BOH). 

rebel Rundle Mall will welcome the Home of Heath and Wellbeing, Home of Football, Home of Basketball and World of Running, and will be the largest rebel store in South Australia. Within these great activation zones, rebel is taking 'try before you buy' to the next level, providing first hand experience in the latest merchandise, footwear and apparel on display. Customers will have the opportunity to shoot hoops on the in-house basketball court, featuring street art of Lauren Jackson, try on the latest football boots in the Home of Football and test them out on the interactive projection wall, featuring games 'rebel Football Smash' and 'Beat the Goalie', and more! 

Women's apparel will be a key focus in the store and will have a strong focus on 'her' from the biggest sporting brands, including Nike, Adidas, Under Armour, Running Bare, Puma and more. 

Adelaide Economic Development Agency MD, Ian Hill, welcomed the rebel Customer Experience store to Adelaide. "This store represents a significant investment in Rundle Mall and as Rebel’s first customer experience concept store in South Australia, it adds to the many local, national and international brands with flagship stores in the city.

"We know shoppers will enjoy the new, interactive shopping experience the store provides," he said. 

The new rebel Rundle Mall will open on Thursday 7 April with a ribbon cutting ceremony to mark the occasion, live DJs, Channel Nine sports reporter Tom Rehn as MC, and AFL legends and basketball stars in attendance.

From 8:30am - 10:00am: meet Darcy Fogarty, Daniel Talia, Kane Cornes, Bryce Gibbs, Richard Douglas, Jason Porplyzia and Tyson Edwards.

From 2:30pm - 3:30pm: meet Hyrum Harris, Manny Malou and Sunday Dech.

Get your sport on with shooting hoops and football drills, meet your favourite athletes, play to win legendary prizes, and be one the first 85 customers in store to receive $85 to spend in 85 minutes*.

*Only valid Thursday 7 April 2022. Terms & Conditions apply.