Pop-up shop to support local designers

Last updated 01 Sept, 2022

The next generation of South Australian fashion designers will have access to studio, retail and event space as part of a new City of Adelaide initiative to support local, up-and-coming creatives.

The Fashion Est. — in North Adelaide Village — offers designers studio, retail and event space, as well as a chance to show the public their creative process.

Designers Autark (by Sophia McMahon), Petar Prodanović, Peloponnese The Label (by Patricia Pantelios), Josephine-Rose Arganese, Lian by Lian (by Rachelle Gosden) and Katya Komarova are currently using the space.

City of Adelaide Lord Mayor Sandy Verschoor says the shop was a chance to use vacant space and provide an invaluable experience for emerging brands.

“The fashion industry is incredibly important to Adelaide and with the help of the South Australian Fashion Industry Association (SAFIA) we think we have created something pretty unique,” the Lord Mayor says.

“It’s not often people can go shopping and see the whole process, from concept to creation, while interacting with the designer.”

Fashion Est. includes a fully functioning studio space suitable for designing, cutting and machining, giving the designers an opportunity to create new designs and the public a first-hand view into the creative design process.

The resident designers will learn important aspects of running a successful shop, curating retail experiences, customer interaction, media and client events and activations.

It offers the crucial infrastructure and elements needed for emerging creative talent to showcase and develop their ideas, designs, and business models.

“These young designers are creating some incredible works and this council initiative is giving them a platform to take their business aspirations to the next level,” the Lord Mayor says.

Designer Bios

Sophia McMahon

Directional slow fashion, imagined and created in Australia from 100 per cent natural fibers.

Website: www.autarklabel.com
Instagram: @autark_
Facebook: @autark.australia

Petar Prodanović

Drawn to the silhouette and form of women’s clothing, Petar Prodanovic was always compelled to be deeply immersed in the world of fashion. A gifted illustrator from a young age, Petar’s ability to translate the feel and movement of garments to paper has seen him become a celebrated fashion illustrator.

Website: www.petarprodanovic.com
Instagram: @petarprodanovic

Patricia Pantelios

A women's luxe fashion label with a vision is to inspire our customers to feel confident and empowered when wearing our garments. Proudly designed and made in Adelaide on a made-to-order basis, allowing it to operate both ethically and sustainably. The brand’s classic and creatively bold garments are offered in sizes 6 - 26. The execution of 'size inclusivity' shows how important fit is for different body types, offering the perfect balance of both fit and design. 

Website: www.peloponnesethelabel.com.au
Instagram: @peloponnesethelabel

Josephine-Rose Arganese

Josephine-Rose is a unique label, with a bubbly personality for the artistic, quirky and flirty girl. The flowy and wavy aesthetic is not only represented in the name but is embodied within the designs. Josephine-Rose bloomed from the appeal of the colourful coast of southern Italy and the interior design of houses from the 70s.

Website: www.josephine-rosecollection.com.au
Facebook: @josephinerosecollection
Instagram: @josephinerosecollection 

Rachelle Gosden

LIAN BY LIAN is for the effortlessly chic boss woman that everyone is. Each piece is created to the highest quality and in limited quantities. Classic with a timeless twist.

Website: www.lianbylian.com.au
Instagram: @lian.by.lian

Fashion Est. Open Tuesday – Saturday 10 am – 4 pm Shop 20, North Adelaide Village 61-85 O’Connell Street, North Adelaide