Hotel Bookings Hit Recording Breaking Levels

Last updated 08 Dec, 2022

CBD hotel bookings skyrocketed to pre-pandemic, record-breaking levels last month, new South Australian Tourism Commission (SATC) figures show.

In April 2022, there were 7819 rooms on average booked each night in Adelaide — the best result since the beginning of the COVID-19 outbreak and the third highest month on record.

It comes as the Adelaide Economic Development Agency (AEDA) launched a new ADL Unleashed tourism campaign to entice people to come into the city.

The initiative includes great deals on hotel accommodation through wotif.com.au, as well as a range of itineraries inspiring people with ideas how to spend a day in the city.

Minister for Tourism Zoe Bettison said hotel occupancy figures were not surprising.

“What’s even more impressive about the latest data for our CBD, is the all-time high for rooms occupied comes after more hotels – such as Sofitel, Crowne Plaza, Eos by SkyCity, Majestic M Suites and Hotel Indigo – opened in Adelaide through the pandemic,” Ms Bettison said.

“It is, however, great news for our tourism and hospitality operators, and will only improve an already surging business confidence in South Australia.”

According to SATC data, room bookings hit 90 per cent across the Easter weekend, making it the highest occupancy night in the CBD since the start of COVID-19.

Overall, the month of April generated a record-breaking average nightly revenue of $1.6 million – topping pre-COVID levels of $1.4 million.

SkyCity general manager Jodi Brown said the forecast for the coming months was promising.

"We’re seeing an increase in international guest reservations,” Ms Brown said.

“The flow on impact of increased occupancy in our luxury hotel is that our signature restaurants and bars also achieve higher visitation, resulting in new employment and local procurement opportunities.”

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