Your City Tourism, 31 January 2025


Make Your Mark: Get Involved with Gather Round

AFL GATHER ROUND

Take advantage of increased city visitation during the 2025 AFL Gather Round—from Thursday, 10 April to Sunday, 13 April—by signing up for a complementary promotional pack from the AFL to dress your venue. The packs are thoughtfully designed with vibrant, footy-themed decorations to create an exciting and engaging vibe for your patrons. In 2024, Gather Round attracted 265,000 fans, including more than 45,000 interstate visitors, contributing more than $91 million into the state's economy. The South Australian Tourism Commission has further information available here.

Applications are now closed


Free Promotional Material

See For Yourself EDM Banner 640x411px

AEDA has extended its See for Yourself campaign as part of a push for people to discover the city. The multi-channel campaign uses bold visuals to showcase the vibrancy of the city, providing direction and information to help visitors plan their time in the CBD. Find out how to take advantage of the campaign.

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Data at Your Fingertips: Make the Most Out of AEDA's New Interactive Hotel Dashboard

BI23 015 Data After Dark Website Hero 1

AEDA’s interactive Forward Hotel Occupancy Dashboard helps accommodation providers make smart, informed business decisions. Use it to see future booking trends, compare your occupancy with the city’s average, and spot busy periods ahead of time.

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2025-26 Regional Event Fund

Fringe festival gate 2019 people walking in satc

Organisers of developing and established events across South Australia can apply for SATC's Regional Event Fund 2025-26. The fund aims to grow existing events in regional SA and the CBD, while driving visitation and boosting the regional economy. Applications close on Tuesday, 18 March 2025.

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Thinking About Nominating for the 2025 SA Tourism Awards?

SA Tourism Awards

AEDA and TiCSA are collaborating to host an exclusive workshop to help businesses considering entering the 2025 SA Tourism Awards. Hear from industry experts and learn how to position yourself as a leader in the South Australian tourism industry.

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Optimise your Booking.com listing

Rundle Mall Hotel Richmond

Discover what drives travellers to book holidays on Booking.com at a TicSA workshop designed to help you enhance your listing. Learn how to optimise your listing, improve your digital presence, expand your global reach, and more at the event on Wednesday, 13 February 2025.

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First Nations Tourism Mentoring Program (FNTMP)

Aboriginal Welcometo Country

First Nations tourism businesses across South Australia can be a part of a free mentoring program to help achieve their business goals. Businesses are matched with experienced mentors, and have access to expert advice, tailored learning and culturally respectful industry specialists.

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Advertise in the 2025 Adelaide Visitor Guide

AEDA VISITOR GUIDE 0023 WEB RES

Showcase your business to local, interstate and global visitors by advertising in the 2025 Adelaide Visitor Guide. Reach new audiences and book an ad placement in the guide by Friday, 7 February 2025.

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TicSA Tourism Round Up

Tic SA Tourism Round Up

TiCSA Chief Executive Officer Shaun de Bruyn will present an update on the tourism industry at the TiCSA Round Up networking event on Tuesday, 4 February 2025.

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Share Your Thoughts and Win

Chihuly
photo-icon Chihuly Studio

Local research company McGregor Tan, on behalf of the Adelaide Botanic Garden, is conducting a survey about the impact of Chihuly in the Botanic Garden on local businesses. Participate in the five-minute survey for your chance to win 10 x double passes to the popular Chihuly Nights experience.

Take the Survey