Your City Tourism, 26 September 2025
Get the most up-to-date information to help inform your tourism decisions with the Adelaide Economic Development Agency's (AEDA) latest City Tourism newsletter.
Learn more about:
- Save the Date: Visitor Economy Forum Returns to the City
- New Hotel Accommodation Performance Indicator Data Available
- Promotional Opportunity to be Featured in Outlook Travel
- South Australian Tourism Commission (SATC) Global Markets Industry Forum
- New Data Reveals Growing City Visitation During Illuminate Adelaide
Save the Date: Visitor Economy Forum Returns to the City
Discover the latest visitor economy initiatives and access valuable data and insights at the AEDA Visitor Economy Forum. Gain a comprehensive understanding of the city’s tourism sector from leading industry experts. Speaker announcements and additional event details will be shared soon.
New Hotel Accommodation Performance Indicator Data Available
AEDA’s data and insights team has produced a new dashboard to assist businesses in understanding citywide hotel performance. Tap into key performance metrics such as total revenue, occupancy, rooms booked and average daily rate, all designed to help drive your business forward.
Promotional Opportunity to be Featured in Outlook Travel
AEDA has partnered with leading destination publication Outlook Travel on its upcoming Adelaide Travel Guide—an opportunity for local tourism providers to showcase their offerings to a global audience of prospective visitors. Launching this December, the guide will be promoted across Outlook Travel’s media platforms, including its magazine, website, social media, EDMs and a tailored brochure. Tourism operators are invited to join the campaign and capitalise on this promotional opportunity. Advertising placements are limited. Industry businesses interested in the opportunity are encouraged to contact Deane Anderton.
SATC's Global Markets Industry Forum
Register now for SATC's Global Markets Industry Forum on Wednesday, 5 November 2025, at the National Wine Centre of Australia. Gain valuable industry insights, hear how South Australia resonates with global markets and engage with actionable strategies to shape your success in the year ahead.
New Data Reveals Growing City Visitation During Illuminate Adelaide
City visitation numbers and demand for hotel rooms during Illuminate Adelaide this year outshone 2024 numbers, new AEDA data shows. New figures reveal night-time visits to the city during the event, which ran between 2 and 20 July 2025, rose six per cent from 1,586,435 in 2024 to 1,680,370 in 2025.
Master the Australian Tourism Data Warehouse
The Western Adelaide Tourism Alliance has kindly extended the invitation for city businesses to attend its upcoming Australian Tourism Data Warehouse (ATDW) masterclass. The event helps operators boost their online presence so they can stand out from the crowd.
Flamboyance Tours at ADL Fashion Week
Flamboyance Tours is making the most of the visitation boost afforded by ADL Fashion Week. Katina Vangopoulos is leading a two-hour walking tour showcasing the untold stories of Adelaide's fashion history as part of the festival program. With enticing stops into local businesses, exclusive discounts and surprise gifts, this tourism operator is taking full advantage of the opportunity presented. Tourism operators can leverage the power of Adelaide's vibrant events and festivals calendar by contacting AEDA's visitor economy team for more information.