Experience Adelaide: Event Activation & Delegate Welcome Opportunities
Congratulations on choosing Adelaide as the destination for your next conference or business event. With easy access and city connectivity, vibrant Park Lands, exceptional food and wine, and close proximity to pristine beaches and diverse regions, your delegates are guaranteed an enjoyable experience.
The City of Adelaide (CoA) and Adelaide Economic Development Agency (AEDA) offer a range of opportunities to make your delegates feel welcome, with visible event branding opportunities across key touchpoints throughout the city. Options include digital marketing assets, footpath stickers and decals, building lighting, and activations in our parks and public spaces. Exploring these opportunities helps create a strong sense of place and immerses your delegates in the vibrancy of Adelaide during your conference or business event. We look forward to working with you to deliver an unforgettable experience.
If you are yet to choose Adelaide for your next conference or event, we strongly encourage you to reach out to Business Events Adelaide.
How We Work with Business Events Adelaide
Working closely with businesses, industry groups, state government agencies and other relevant organisations, AEDA delivers a range of programs designed to stimulate the city’s economic growth with a focus on business growth, investment attraction, growing our visitor economy, residential growth, marketing the city as a whole and promoting Rundle Mall as Adelaide’s premier shopping destination.
AEDA supports conferences and business events through their Strategic Partnership with Business Events Adelaide. The Strategic Partnership Program enables AEDA to partner with other organisations to deliver initiatives that increase economic activity within the city, enhance Adelaide’s brand and contribute to a dynamic city experience.
Key Contacts
Contacts for each of the services outlined are provided below; however, if you have any specific questions, please contact:
James Landseer
Sponsorship and Partnership Coordinator
[email protected]
(08) 8203 7802
General Enquiries
[email protected]
[email protected]
Delegate Welcome and City Activation Options
Kaurna Acknowledgement
AEDA acknowledges the Kaurna people as the Traditional Owners of the Country where the city of Adelaide is situated today and pays its respect to Elders past and present.
Incorporating a ‘Welcome to Country’ or ‘Acknowledgement of Country’ into official event formalities recognises Kaurna people as the First Australians and custodians of their land. This recognition of Country is a sign of respect and provides an opportunity to create awareness and the sharing of Kaurna culture.
A full copy of the informative and easy-to-follow City of Adelaide's ‘Welcome to Country’ and ‘Acknowledgement of Country’ Protocol and Guidelines can be found here.
Our Kaurna register connects you with Kaurna People who can provide a Welcome to Country, workshops, tours and other cultural services. Further information can be found here.
All events are encouraged to use the traditional Kaurna name(s) for relevant Park Lands in both print and online marketing material where appropriate. The naming protocols for Council’s Park Lands, using both the European and Kaurna names, can be found here.
Business and Investment
AEDA’s Business and Investment team is ready to support your conference or business event with direct industry access, insights and connections that deliver real value.
Industry engagement support for conference or business event organisers can include:
- Facilitating introductions to priority industry sectors including defence, space, health, agri-food, energy, technology and government agencies
- Sector tours and site visits aligned to your event theme
- Access to Adelaide-specific insights, data and market intelligence
- Direct connections to AEDA’s business growth and investment attraction teams
For further information please contact:
Ben Kirchner
Business Investment Advisor, AEDA
[email protected]
(08) 8203 7718
Visitor Services
The Centre can offer a welcoming support service for your delegates, delivered by a team of knowledgeable and enthusiastic volunteers. Delegates can access directions, brochures, maps, event and festival guides, and personalised journey planning, all designed to help them make the most of their time exploring Adelaide and South Australia.
The Adelaide Visitor Information Centre is located at the rear of the City of Adelaide Customer Centre, 25 Pirie Street, Adelaide and is open Monday to Friday, 9:00 am – 5:00 pm.
Discover more information here.
Hosted by Adelaide Greeters, these free, personalised orientation walks of the city are tailored to your delegates' interests.
It's not surprising that Adelaide has been named the third most liveable city in the world. Adelaide is unique because everything is so close; so there is more time to enjoy it.
The passionate and knowledgeable volunteers will help you discover Adelaide through iconic attractions and share a local perspective on what makes it one of the most liveable, innovative and creative cities in the world.
Book a tour here.
When your delegates are exploring the city, make sure they keep an eye out for our roaming volunteer City Guides. Our City Guides are super knowledgeable and keen to help with any questions your delegates may have. They can assist with directions, what’s on in the city or public transport advice.
Delegates can find our Guides around the Rundle Mall Precinct.
Digital Marketing Assets
Give your delegates an easy way to discover what’s happening in the city during your conference or business event. The Experience Adelaide website provides a comprehensive guide to events, activities, dining, and experiences across the city, great for enhancing their stay and even encouraging longer visits.
AEDA can supply custom eDM and/or web banners for you to include in your delegate communications before and during your conference or business event.
You’re welcome to include the Experience Adelaide “What’s On” link in your communications at any time: https://www.experienceadelaide.com.au/visit/whats-on/
If you would like a custom made eDM and/or web banner, at no cost, like the examples below, please contact:
James Landseer
[email protected]
Ground Graphics
Footpath stickers are a unique way to promote your conference or business event throughout the city and can be organised by obtaining an ‘Objects on Footpath’ permit.
Further information on site locations and rates can be found here.
Rundle Mall
With over 52 million visitors annually, Rundle Mall is the busiest mall in Australia and the largest outdoor shopping precinct in the Southern Hemisphere. AEDA offers various sites for hire for activations and events in the Rundle Mall Precinct, with flexible short-term or long-term options.
Home to more than 700 retailers, 300 services, and three flagship department stores, as well as 15 arcades and centres, Rundle Mall offers a vibrant, ever-changing backdrop for events, activations and brand experiences.
From large-scale events to bespoke pop-ups, Rundle Mall’s 520 metres of open-air space provides the perfect platform to reach thousands of tourists and locals every day. All year round, the precinct embraces events and activations of all sizes, adding vibrancy to an already buzzing space.
Costs may apply.
Rundle Mall offers a variety of advertising opportunities in the Mall for conference or business events. Opportunities include:
- Roaming Advertising
- Floor Decals
- Banners/Spires
- Plinths
- Screens
Costs may apply.
Further information and to enquire online about holding an activation or advertising in the Rundle Mall precinct can be found here.
Costs may apply.
For further information on how to take up any of the above Rundle Mall opportunities please contact: [email protected].
Spaces, Rooms and Venues to Hire
The City of Adelaide owns a range of commercial places and community spaces available for hire that make ideal venues for events large and small. Choose the green open spaces of the Adelaide Park Lands or the grandeur of the Adelaide Town Hall; activate on the manicured lawns of the North Adelaide Golf Course, or learn something new in one of the community centres or library meeting rooms.
Costs may apply.
The Adelaide Park Lands offer a wonderful backdrop for a huge variety of events – from major and medium events attracting international and interstate visitors to small-scale community events for the people of Adelaide, or private events.
When you want to impress, the Adelaide Town Hall is the perfect venue for private functions, private events and even performing arts.
The City of Adelaide has three community centres throughout Adelaide and North Adelaide where rooms, spaces and the venue is available for hire.
City of Adelaide libraries have a number of areas with a range of sizes with different facilities for hire.
Lighting Public Assets
On occasion, the Adelaide Town Hall is lit a particular colour for launches or to raise awareness.
Please note, the Adelaide Town Hall can only change the balcony lights to yellow, red, green, blue, purple and turquoise.
Other colours are available on request and are subject to availability and installation fee.
Please contact the Civic Events Team if you would like to make an enquiry.
Additional costs may apply.
City of Adelaide
[email protected]
(08) 8203 7400
The Riverbank Footbridge spans the River Torrens and connects the CBD to the Adelaide Oval. Feature lighting along the Eastern edge is available to be programmed in a variety of colours or shows – static, phasing, bands, or waves.
Costs may apply.
Department for Infrastructure and Transport
[email protected]
(08) 7133 2802
Attn: Riverbank Footbridge
The iconic Adelaide Oval’s architectural lighting can display static or moving colours and is available for up to 30 nights annually to support charitable and not-for-profit causes.
Conditions and eligibility criteria apply. Find more information and apply here.
Costs may apply.
Contact: [email protected]
The line of light extending from the Riverbank Footbridge along Adelaide Festival Centre can be one single colour at a time.
Costs may apply.
Heather Poole
Head of Customer Experience
Adelaide Festival Centre
[email protected]
Situated at the heart of the Adelaide Riverbank Precinct, potential lighting opportunities exist to light up the Centre’s Central Building (as pictured).
Please note, lighting requests are reviewed on a case-by-case basis and subject to availability. Please include your preferred date and colour preference.
Costs may apply.
Amy Christie
Communications Manager
Adelaide Convention Centre
[email protected]
(08) 8210 6752
Festival Plaza Activation Opportunities
Offering five unique outdoor spaces in the heart of Adelaide for a huge variety of events, from small to medium events such as outdoor markets to larger events such as the famous Spiegeltent. Multiple areas can be booked for one event, or as individual areas.
Costs may apply.
Contact: [email protected]
City of Adelaide Place Partners
The City of Adelaide is committed to activating neighbourhoods, main streets and laneways to create vibrant places that enhance the city experience for residents, visitors and city users.
Place Partners engage and collaborate with city stakeholders to implement a program of tailored activations, improvements and other placemaking initiatives.
Costs may apply.
A Place Partner is assigned in each of the following areas:
- North Adelaide
- West End
- East End
- City South West
- City South East
To share information and discuss potential leveraging opportunities for your conference or business event we encourage you to reach out to the team: [email protected]
If you have any questions, please contact:
James Landseer
Sponsorship and Partnership Coordinator
[email protected]
(08) 8203 7802
General Enquiries
[email protected]
[email protected]