As Adelaide's premier fashion festival, ADL Fashion Week (AFW) supports the fashion industry and provides a platform for the diverse scope of beauty, arts, food and creative industries. The AFW program celebrates fashion as a creative expression, a dynamic retail sector and a key economic contributor. 

In 2024, AFW will be a three-day curated, culturally diverse and inclusive program of events, unique experiences, and innovative activations and collaborations across the city, complemented by shopping offers, prizes, and stylish in-store events on Friday 11 to Sunday 13 October.

Building on the success of last year's citywide initiative, we're thrilled to bring back the AFW Associated Events Program. This Program is all about bringing businesses, designers, and creatives together to collaborate and participate in the festival.

Associated Events Program

The Associated Events Program is the perfect opportunity to collaborate with new partners, test a new product or event, partner with a different brand, or showcase a unique space. 

Applications close Friday 16 August. 

Submit now

Experiences

During the three days of AFW, we encourage businesses to transform ordinary shopping or hospitality experiences into extraordinary ones. This is an opportunity to drive sales, reward existing customers, and attract new ones.

Leverage the festival to create something unique—fashion-inspired cocktails, exclusive offers, or a stylist package.

Ready to submit an experience, including offers (shopping and hospitality), activation in your business, or a Rundle Mall outdoor activation.

Submit now

Other Ways to Get Involved

Interested in getting involved as a creative supplier, performer, sponsor or partner, volunteer, or something else? Share with us your expression of interest.

In 2023, the second annual ADL Fashion Week (AFW) was held 20 - 22 October, featuring a program of 33 events showcasing local boutique favourites, celebrated Australian designers and globally renowned brands, with 80 additional fashion-related experiences or offers throughout the city.