South Australian Tourism Commission
Boost Your Tourism Business: Experience Adelaide Promoted 800+ ATDW Listings in 2023
In the world of tourism and events, visibility is everything. Over an 8-month period* from June 2023 to the end of February 2024, the Australian Tourism Data Warehouse (ATDW) listings on experienceadelaide.com have directed a total of 53,065 clicks to 113 businesses' own websites, showcasing the power of their ATDW listings.
Adelaide is a vibrant city known for its art, culture, and gastronomy, and the Adelaide Economic Development Agency’s (AEDA) consumer facing Experience Adelaide platform helps these attractions and events get the spotlight they deserve. With the ATDW, visibility is amplified, reaching an audience that is already interested and looking to engage with what there is to offer.
What is the ATDW?
The ATDW database is the source for Experience Adelaide’s website, social media, and eDM content. Listing your business and events through the ATDW ensures it will be included on the What’s On webpage, but also to more than 250 other high traffic tourism websites like, australia.com and southaustralia.com.
Directing traffic where it matters
Between 1 February 2023 and 31 January 2024, the ATDW listings showcased on the Experience Adelaide website have demonstrated significant engagement and reach, as evidenced by the following insights:
- Several listings directed a high number of outbound clicks to their respective websites, notably: The Soho Supper Club, Australian Space Discovery Centre, Adelaide Gaol, 2KW Bar and Restaurant, ela at Hotel Alba, sol Bar and Restaurant, and the Art Gallery of South Australia.
- The 'What's On' landing page attracted significant attention, amassing 125,947 page views from 83,962 unique visitors.
- A total of 775 event listings, collectively garnering another 375,199 page views from 302,363 users, indicating a strong interest in the city's diverse events and activities.
- Events such as Illuminate, Winter Weekends, Unseen Winter Solstice, FIFA Fan Festival, WellFest Adelaide, Cabaret Fringe Festival, Old Treasury and Tunnels, and Bottomless Weekends at iTL Italian Kitchen had some of the highest 'book now' clicks, highlighting Adelaide's vibrant and varied event landscape.
This level of engagement is invaluable for tourism operators looking to capture the attention of potential visitors looking to discover what Adelaide CBD and North Adelaide has to offer. During their search, users can easily filter across live music, free events, arts and culture, workshops, sporting, and more categories to find something of interest.
Join the Success
The ATDW is quick, easy and free for businesses and event organisers to join.
Regular updates to your ATDW listing ensure that visitors always have access to the latest information about your offerings. Whether it's a new event, a special promotion, or updates to your operating hours.
The South Australian Tourism Commission is the ATDW administrator for South Australia. Find out how to get started along with tips to optimise your listing here.
Connect with AEDA for support
AEDA’s Visitor Economy team works with a range of tourism operators across accommodation, tours, attractions and events to build networks and opportunities for growth. We can provide the support that will appeal to city residents and visitors and facilitate networks between tourism operators and the City of Adelaide.
To find out more about how working with AEDA can benefit you as a tourism operator or as an event or festival organiser, please read the Working with AEDA document