New data shows a strong first quarter for Adelaide off the back of festival spending
Consumer spending in the City of Adelaide was just shy of $1 billion in the first quarter of 2025, according to the Adelaide Economic Development Agency (AEDA)’s latest Activity Report.
The boost follows a vibrant festival season where city visitors spent $13 million, up on the period the year prior.
AEDA General Manager Greg Ratsch says Adelaide’s reputation as a great festival destination continues to drive strong economic returns for the city.
“Our events add so much to the culture of our city, and bring real economic benefits,” Mr Ratsch says.
“The strong consumer spending shows that people choose to visit the city, shop, dine, and stay longer.
“That’s a sign of a thriving, attractive destination.”
Consumer spending reached $37 million during the LIV Golf weekend – despite the event being held outside the city – reflecting the economic spillover of major events outside the CBD into the city.
“Even when events are held outside the city, we’re seeing people come into the CBD beforehand for a bite to eat or a celebratory drink at a local bar later in the night,” Mr Ratsch says.
“Adelaide offers that extra layer of experience people look for.”
Tour Down Under, the Adelaide Fringe, Adelaide Festival, WOMADelaide and LIV Golf were significant events in the first quarter of the State’s events calendar.
The Adelaide Fringe, Adelaide Festival, WOMADelaide and the Santos Tour Down Under are significant events in the first quarter of the State’s events calendar.
Let's entertain you, Adelaide
While night-time expenditure remained steady, its entertainment subcategory recorded a 92 per cent year-on-year increase.
Entertainment includes live music, cinemas, sports, arcades and casinos.
“It shows the city’s vibrant and diverse audience is hungry for quality performances and unique experiences,” Mr Maras says.
“That’s a major drawcard for artists, promoters, and creative producers alike.”
Picture: WOMADelaide
East and West Ends thrive
The city’s East End precinct saw 556,000 more visitors during this year’s festival season, up 41 per cent from last year.
It is also 72 per cent above the precinct’s 12-month average.
The city’s West End also grew, with visitation during festival season 13 per cent higher than in 2024.
Data shows that Hindley Street precinct visitation was up 8 per cent in the previous year.
“The East End has always been buzzing with energy thanks to its proximity to festival hotspots, but it’s pleasing to see the West End getting into the spotlight this festival season,” Mr Ratsch says.
“The city’s West End is a dynamic playground packed with a blend of restaurants, electric nightclubs, and lively bars.
‘It is a destination where anyone can find their vibe and make unforgettable memories.”
Read the latest Activity Report.
For facts and figures about the city at your fingertips, visit AEDA's Data & Insights page.
Picture: Peter Rabbit Garden Cafe at 234-244 Hindley St, Adelaide.