Your City Tourism, 23 October 2025
Get the most up-to-date information to help inform your tourism decisions with the Adelaide Economic Development Agency's (AEDA) latest City Tourism newsletter.
Learn more about:
- Register Now for the AEDA Visitor Economy Industry Forum
- Cruise Season in South Australia Kicks Off
- Support Services for Small and Family Business
- Experience Adelaide: What's On in the City
- AEDA-driven Project Helps Create Exciting City Tourism Experiences
- 'Tis the Season to Open Longer, fa-la-la-la-la, la-la-la-la
Register Now for the AEDA Visitor Economy Industry Forum
Join AEDA at the Pullman Adelaide for its next Visitor Economy Industry Forum on Tuesday, 18 November 2025. Connect with peers, gain insights into the sector and hear from top operators about their plans to enhance the city experience. Learn from key industry partners on the latest in visitor economy, including data and insights from the South Australian Tourism Commission (SATC)'s Adam Stanford, an update on the Adelaide Festival Centre's exciting plans from its new Chief Executive Kate Gould, and a refresher on how city businesses can adopt the state branding campaign from SATC's Erik De Roos.
South Australia's Cruise Season Begins
Waves of tourists are set to anchor in Adelaide until May 2026, as cruise season sets sail across the state. Tourism operators are encouraged to take advantage of extra visitors coming to the city by offering tailored deals or unique experiences for cruise passengers visiting the city.
Small and Family Business Support Services
The state government's Office for Small and Family Business delivers tailored information, tools and programs to help businesses start, operate, grow, and overcome challenges. Current support topics span across algal bloom, sustainability, mental health, women in business and energy efficiency.
Experience Adelaide: What's On in the City
From festivals to live music, exhibitions and sport—Adelaide's spring and summer calendar is jam-packed with events popular with locals and tourists alike. Ensure you and your customers are at the heart of the fun and frivolity by discovering the exciting line-up of events coming to the CBD and North Adelaide over the next six weeks.
October
Until 26 Oct 2025, Adelaide Film Festival, Various cinemas
Until 9 Nov 2025, Lucky Dumpling Market, Elder Park, Adelaide
Until 23 Oct 2025, OzAsia Festival, Various venues
25–26 Oct 2025, Harvest Rock, Rymill & King Rodney Parks
26 Oct 2025, Gathered Market in the Mall, Rundle Mall, 9:00am - 5:00 pm
Until 1 February 2026, Wildlife Photographer of the Year Exhibition, Adelaide Botanic Gardens
November
1–23 Nov 2025, Feast Festival, Multiple venues
14–23 Nov 2025, Beach Volleyball World Championships 2025, The Drive and Pinky Flat
22 Nov 2025, Adelaide Rally Gouger Street Party, Gouger Street, Adelaide
23 Nov 2025, Adelaide Rally North Adelaide Finale, O’Connell Street, North Adelaide
27–30 Nov 2025, bp Adelaide Grand Final, Victoria Park / Pakapakanthi
28 Nov 2025, Black Friday Sales, Various locations
29 Nov 2025, Lenny Kravitz, Adelaide Oval
AEDA-driven Project Helps Create Exciting City Tourism Experiences
Ten city-based visitor economy operators have launched a suite of new experiences and products as part of the AEDA Tourism Accelerator Program. The program, run by AEDA in partnership with specialist organisation Tourism Accelerator, encouraged businesses to create brand new, bookable experiences that elevate the city experience.
AEDA Board Member Recruitment
AEDA is currently recruiting for a new Board Member to fill a casual vacancy until 30 June 2027. Led by AEDA Chair Steve Maras, the skills-based board helps set the strategic direction of AEDA and considers initiatives to drive the Adelaide economy. Applications close on 26 October 2025. (Image credit: SATC)
'Tis the Season to open longer, fa-la-la-la-la, la-la-la-la
Tourism operators can apply to extend their trading hours when the National Pharmacies Christmas Pageant comes to town on Saturday, 8 November. Leverage the surge in city visitors brought by the southern hemisphere’s largest street parade by curating exclusive seasonal offerings and memorable experiences. Email AEDA's Business & Investment team for more information.
ATE26: Applications Open
Seller applications for the Australian Tourism Exchange (ATE26) are now open. The event, expected to bring together 1,500 Australian seller delegates with 700 global distribution partners from more than 30 countries, will be held in Adelaide next year.
Christmas Comes to Town
Embrace the festive season by listing your Christmas events and activations with the Australian Tourism Data Warehouse (ATDW). By registering, AEDA and SATC can promote your offerings, maximising visibility and audience reach.