photo-icon 2023 Australian Tourism Awards Gala

A Night of Gold and Silver for Adelaide at National Tourism Awards

Last updated 21 Mar, 2024

South Australia's tourism sector basked in the national spotlight during the prestigious 2023 Qantas Australian Tourism Awards, held on 15 March 2024. Hosted at the Darwin Convention Centre, gold winners from the South Australian Tourism Awards gathered, showcasing the state's commitment to excellence with a celebration of the hard work and innovation driving South Australia's tourism success. The awards night was a significant moment for Adelaide, marking its achievements on the national stage.

The Adelaide Fringe Breaking Ground in Accessibility

The Adelaide Fringe's achievement of the gold award for Excellence in Accessible Tourism marks a significant milestone. Introduced nationally for the first time, this category celebrates the critical role of inclusivity in tourism, drawing inspiration from its presence in the South Australia Tourism Awards since 2018. This accolade underscores the festival's commitment to inclusivity, establishing a benchmark for accessible tourism across the country and mirroring South Australia's broader commitment to inclusivity and innovation.

Shaun de Bruyn, Chairperson of the Australian Tourism Awards and Chief Executive Officer of Tourism Industry Council SA highlighted the importance of the Australian Tourism Awards as the tourism industry’s most prestigious awards event showcasing innovation and business excellence.

“Since the introduction of an accessible tourism category in our state-based awards in 2018, South Australian tourism operators have been exemplary in embracing accessible tourism practices, setting a benchmark for the industry. This commitment to inclusivity has not only created more opportunities for people with diverse abilities to experience South Australia but has also positioned the state as a leader in driving positive change,” Mr de Bruyn continued. “To have Adelaide Fringe, so loved by South Australians, held up as the nation’s best accessible tourism experience is especially satisfying.”

Recognising Excellence in Accommodation

Adding to the night's successes, Ibis Adelaide also shone, earning a silver medal for 3-3.5 Star Accommodation further cementing South Australia's reputation for excellence in the hospitality sector, showcasing the quality and diversity of accommodation options available to visitors.

Adelaide to Play the Next Host

Further exciting news crowned the evening with Adelaide named the host city for the 2024 Australian Tourism Awards, set to take place in March 2025. This aligns with the awards' 40th anniversary and Adelaide's bustling festival season. This opportunity will spotlight South Australia's rich cultural and tourism offerings, promising an unforgettable celebration of the industry's finest.

Minister for Tourism, Zoe Bettison, expressed enthusiasm for the opportunity to showcase South Australia, saying “The Qantas Australian Tourism Awards will provide a fantastic opportunity to showcase our state to the best of our nation’s tourism industry, right in the thick of festival season, with world-class events like the Adelaide Fringe, Adelaide Festival and WOMADelaide in full swing.”

Nominations Open

With nominations for the 2024 South Australian Tourism Awards opening on 1 May, the spotlight once again turns to the state's tourism operators, inviting them to showcase their achievements and innovations. For more information on the awards and how to nominate, visit

To find out more about how working with the Adelaide Economic Development Agency can benefit you as a tourism operator or as an event/festival organiser, check out the Working with AEDA document or see more here.