Adelaide a Thriving Hub for Innovative Industries

Last updated 17 July, 2023

A wealth of new industries are setting up shop in the city and putting Adelaide on a “global stage”, according to the Adelaide Economic Development Agency (AEDA)’s latest Investment Prospectus. From businesses in Lot Fourteen, defence organisations and startups galore, there are many reasons why innovative companies are choosing the CBD as their home.

Nova Systems

Engineering services and technology solutions company Nova Systems made the move from Mile End to the city in April, supported by AEDA’s Welcome to Adelaide program. The company relocated 150 staff into its newly fitted-out, open-plan space located at 169 Pirie Street, as it continues to rapidly expand.

Nova Systems specialises in systems engineering advisory and management services, alongside advanced digital technology, software and systems integration solutions. The company’s Chief Executive Officer Jim McDowell said moving to the city was a no brainer.

"Nova Systems saw the value of a city base in Adelaide. Many of the defence SMEs are here and, in the city, our headquarters is central to many other defence-related industries,” Mr McDowell told AEDA.

Lot Fourteen - Adelaide's leading innovation precinct

Lot Fourteen, located at the former Royal Adelaide Hospital site on North Terrace, serves as a launchpad for local technology companies that have moved from local to global scales. It is home to tenants like the Australian Space Agency, Australian Institute for Machine Leaning, Amazon Web Services, Airbus Nokia, and Accenture.

One such business that had its South Australian beginnings in Lot Fourteen is Presagen AI Enhanced Healthcare’s Life Whisperer — a company that uses artificial intelligence to assess embryo viability and improve In vitro fertilisation (IVF) outcomes.

The company, which aims to reduce the need for invasive testing and costly testing, also has a base in San Francisco. The technology can determine embryo viability in 10 seconds, rather than waiting up to four weeks with more traditional methods while being a fraction of the cost of other IVF cycles.

Life Whisperer and Presagen AI Enhanced Healthcare Founder and Chief Scientist Jonathan Hall said Adelaide had cemented itself as a place for innovative companies to establish themselves.

“Adelaide will soon become thought of as the place for creativity and intelligent research around the world,” Mr Hall said.

AEDA Acting Managing Director Greg Ratsch said tech companies, both large and startups, play an important role in the city’s economy.

“Adelaide is a great location where startups can try and test their products, then move onto a successful global scale, but it is also a hub where commercialised products and services are solving global challenges,” he said.

Discover the advantages of doing business in Adelaide and download a copy of AEDA’s Investment Prospectus here.